How popular isSpecsavers?
In September 2026, people searched for Specsavers by name about 853,000 times in the United Kingdom, about the same as the previous year. These searches made up 15.1% of all United Kingdom contact lens retailer searches, placing Specsavers fourth out of five retailers. When we asked both ChatGPT and Google AI Overviews about contact lens retailers, Specsavers appeared in two of the five answers and was the fourth most recommended of the five.
Specsavers is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.
Feel Good ContactsShare of searches 27.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LenstoreShare of searches 27.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Vision DirectShare of searches 27.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SpecsaversShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BootsShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top contact lens retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Specsavers was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Specsavers is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vision Direct1st
- Feel Good Contacts2nd
- Lenstore3rd
- Specsavers4th
- Boots5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about contact lens retailers
5 answers
Asked ChatGPT
“Where's the cheapest place to buy contact lenses in the UK?”
Asked ChatGPT
“Which online contact lens retailer is best?”
Asked ChatGPT
“Is it safe to buy contact lenses online?”
Searched Google, AI Overview
“contact lenses”
Searched Google, AI Overview
“daily contact lenses”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which contact lens retailers compete with Specsavers?
Share of searches by month for Feel Good Contacts, Lenstore, Vision Direct, Specsavers, Boots. The figures are in the table below the chart.
View monthly share of searches table
| Month | Feel Good Contacts | Lenstore | Vision Direct | Specsavers | Boots |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.2% | 29.6% | 13.3% | 3.2% |
| Nov 2025 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Dec 2025 | 30.7% | 25.1% | 30.7% | 11.2% | 2.2% |
| Jan 2026 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Feb 2026 | 27.3% | 27.3% | 27.3% | 15% | 3% |
| Mar 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Apr 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| May 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jun 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jul 2026 | 30% | 24.5% | 30% | 13.4% | 2.2% |
| Aug 2026 | 31.7% | 25.9% | 25.9% | 14.2% | 2.3% |
| Sep 2026 | 27.6% | 27.6% | 27.6% | 15.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.6% | 49.5K | -18.2% | -4.1 points | |
| 2, held 2nd | 27.6% | 49.5K | 0% | +1.7 points | |
| 3, held 3rd | 27.6% | 49.5K | 0% | +1.7 points | |
| 4, held 4th | 15.1% | 27.1K | 0% | +0.9 points | |
| 5, held 5th | 2% | 3.6K | -18.2% | -0.3 points |
27.6%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Lenstore27.6%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
27.6%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
15.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Boots2%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Specsavers sells other things too, so only its searches that name this product count here, like “specsavers contact lenses”.
Compare popularity between Specsavers and its closest rivals
Every comparison with Specsavers
17 comparisons
- Specsavers vs Vision Express
- Boots vs Specsavers
- Glasses Direct vs Specsavers
- SelectSpecs vs Specsavers
- Feel Good Contacts vs Specsavers
- Lenstore vs Specsavers
- Specsavers vs Vision Direct
- Ace & Tate vs Specsavers
- Cubitts vs Specsavers
- Optical Express vs Specsavers
- Bloobloom vs Specsavers
- Specsavers vs Spex4Less
- SmartBuyGlasses vs Specsavers
- Amplifon vs Specsavers
- Audika vs Specsavers
- Boots Hearingcare vs Specsavers
- Scrivens vs Specsavers
How has branded search demand for Specsavers changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Specsavers in the United Kingdom held steady, from 848K to 853K.
- Across the 12 months ending September 2026, Specsavers’ share of searches among contact lens retailers in the United Kingdom increased from 13.3% to 15.1%.
- Across the 12 months ending September 2026, Specsavers’ share of searches among contact lens retailers in the United Kingdom peaked at 15.1% in September 2026 and was lowest at 11.2% in December 2025.
How did search popularity change for United Kingdom contact lens retailers in September 2026?
5 changes
In September 2026, Lenstore gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
In September 2026, Vision Direct gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
In September 2026, Specsavers gained share of searches among contact lens retailers in the United Kingdom, from 14.2% to 15.1%.
In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.
Estimated monthly branded searches for Boots in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are Specsavers’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- specsavers
- specsavers contact lenses
- specsavers hearing
Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Specsavers compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Opticians | 1st of 11 | 51.3% | Show ranking |
| Contact lens retailers | 4th of 5 | 15.1% | Shown above |
| Hearing care providers | 5th of 5 | 10.5% | Show ranking |
Is Specsavers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.