Amplifon vs Specsavers:Which is more popular?
In September 2026, Amplifon and Specsavers were level in searches among hearing care providers in the United Kingdom, with an estimated 2.4K branded searches each, at 10.5% of the total each. When we asked ChatGPT and Google AI Overviews about hearing care providers, Specsavers appeared in three of the four answers and Amplifon in one. Specsavers was mentioned before Amplifon in every answer.
Who do people search for more?
Amplifon and Specsavers are searched for about as often as each other.
Who does AI mention more?
Specsavers, mentioned in 3 of 4 answers, Amplifon in 1
Who does AI recommend more?
Specsavers, named ahead of Amplifon in every answer
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Top hearing care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Specsavers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Amplifon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Specsavers was listed before Amplifon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Specsavers1st
Boots Hearingcare2nd
Scrivens3rd
Audika4th
Amplifon4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boots Hearingcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Scrivens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Audika1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Amplifon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing care providers
4 answers
Asked ChatGPT
“Where's the best place to get hearing aids in the UK?”
Asked ChatGPT
“Which high street hearing care provider is best in the UK?”
Asked ChatGPT
“Where can I get a free hearing test in the UK?”
Searched Google, AI Overview
“hearing aids”
Searched Google, AI Overview
“free hearing test”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Amplifon or Specsavers more popular in search?
This chart shows how often people search Google for Amplifon and Specsavers by name. Each line represents a brand's share of searches for all five hearing care providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Amplifon, Specsavers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Audika | Boots Hearingcare | Amplifon | Scrivens | Specsavers |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 19.4% | 19.4% | 8.6% | 8.6% |
| Nov 2025 | 42.4% | 18.6% | 18.6% | 10.2% | 10.2% |
| Dec 2025 | 45.9% | 20.2% | 16.5% | 8.7% | 8.7% |
| Jan 2026 | 50.5% | 18.3% | 14.9% | 8.1% | 8.1% |
| Feb 2026 | 42.4% | 18.6% | 18.6% | 10.2% | 10.2% |
| Mar 2026 | 46% | 16.3% | 20% | 8.9% | 8.9% |
| Apr 2026 | 37.1% | 19.7% | 19.7% | 13.1% | 10.4% |
| May 2026 | 36.4% | 19.1% | 19.1% | 12.7% | 12.7% |
| Jun 2026 | 41.2% | 20.2% | 16.5% | 11% | 11% |
| Jul 2026 | 43.7% | 21.4% | 14.1% | 11.7% | 9.2% |
| Aug 2026 | 42.1% | 21.1% | 11.5% | 11.5% | 13.9% |
| Sep 2026 | 44.7% | 23.7% | 10.5% | 10.5% | 10.5% |
Specsavers sells other things too, so only its searches that name this product count here, like “specsavers hearing”.
How has the Amplifon and Specsavers comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Specsavers took it in August 2026.
- Across the 12 months ending September 2026, Amplifon’s share of searches among hearing care providers in the United Kingdom moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom moved from 8.6% to 10.5%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for United Kingdom hearing care providers in September 2026?
2 changes
In September 2026, Specsavers lost share of searches among hearing care providers in the United Kingdom, from 13.9% to 10.5%.
In September 2026, Amplifon lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amplifon’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amplifon
1 branded search term
- amplifon
Specsavers
1 branded search term
- specsavers hearing
Other head-to-heads among hearing care providers
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