Hearing care providers in the United Kingdom:Which are most popular?

Name: Hearing care providers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Audika was the most searched hearing care provider in the United Kingdom, accounting for 44.7% of all searches among the five providers we track. When we checked with ChatGPT and Google AI Overviews, Specsavers was mentioned most often, in three of the four answers. Specsavers was recommended most often, coming first in all three responses that gave a list.

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Top hearing care providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Specsavers was mentioned most often, in three of the four answers. Specsavers was recommended most often, coming first in all three answers that gave a list. Boots Hearingcare was second, and Scrivens was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Specsavers	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Boots Hearingcare	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Scrivens	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Audika	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Amplifon	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Specsavers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boots Hearingcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Scrivens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Audika1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Amplifon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hearing care providers

4 answers

Asked ChatGPT
“Where's the best place to get hearing aids in the UK?”
1. 1Specsavers
2. 2Amplifon
Asked ChatGPT
“Which high street hearing care provider is best in the UK?”
Asked ChatGPT
“Where can I get a free hearing test in the UK?”
Searched Google, AI Overview
“hearing aids”
Searched Google, AI Overview
“free hearing test”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which hearing care providers do people search for most?

This chart shows how often people search Google for each hearing care provider by name. Each line represents a brand's share of searches for all five hearing care providers we track, month by month, from searches in United Kingdom.

Share of searches among hearing care providers in the United Kingdom, by month

Month	Audika	Boots Hearingcare	Amplifon	Scrivens	Specsavers
Oct 2025	43.9%	19.4%	19.4%	8.6%	8.6%
Nov 2025	42.4%	18.6%	18.6%	10.2%	10.2%
Dec 2025	45.9%	20.2%	16.5%	8.7%	8.7%
Jan 2026	50.5%	18.3%	14.9%	8.1%	8.1%
Feb 2026	42.4%	18.6%	18.6%	10.2%	10.2%
Mar 2026	46%	16.3%	20%	8.9%	8.9%
Apr 2026	37.1%	19.7%	19.7%	13.1%	10.4%
May 2026	36.4%	19.1%	19.1%	12.7%	12.7%
Jun 2026	41.2%	20.2%	16.5%	11%	11%
Jul 2026	43.7%	21.4%	14.1%	11.7%	9.2%
Aug 2026	42.1%	21.1%	11.5%	11.5%	13.9%
Sep 2026	44.7%	23.7%	10.5%	10.5%	10.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Audika	44.7%	10.2K	+15.9%	+2.6 points
2, held 2nd	Boots Hearingcare Boots	23.7%	5.4K	+22.7%	+2.6 points
3, moved from 4th to 3rd	Amplifon	10.5%	2.4K	0%	-1 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Scrivens	10.5%	2.4K	0%	-1 pointsmoved from 5th to 4th
5, moved from 3rd to 5th	Specsavers	10.5%	2.4K	-17.2%	-3.3 pointsmoved from 3rd to 5th

1.Audika
44.7%
Held 1st. 10.2K estimated branded searches, +15.9% vs prior month. Share +2.6 points.
2.Boots Hearingcare
23.7%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +2.6 points.
3.Amplifon
10.5%
Moved from 4th to 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -1 points.
4.Scrivens
10.5%
Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share -1 points.
5.Specsavers
10.5%
Moved from 3rd to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.3 points.

Specsavers sells other things too, so only its searches that name this product count here, like “specsavers hearing”.

Which brand is most popular in search among hearing care providers in the United Kingdom?

5 brands

In September 2026, Audika was the most searched among hearing care providers in the United Kingdom, with an estimated 10.2K branded searches, 44.7% of all searches for the five we track. Boots Hearingcare is in 2nd place, 21.1 percentage points behind at 23.7%.

United Kingdom hearing care providers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Audika	43.9% → 44.7%	50.5%Jan 2026	36.4%May 2026	1st
Boots Hearingcare	19.4% → 23.7%	23.7%Sep 2026	16.3%Mar 2026	3rd → 2nd
Amplifon	19.4% → 10.5%	20%Mar 2026	10.5%Sep 2026	2nd → 3rd
Scrivens	8.6% → 10.5%	13.1%Apr 2026	8.1%Jan 2026	4th
Specsavers	8.6% → 10.5%	13.9%Aug 2026	8.1%Jan 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Audika’s share of searches among hearing care providers in the United Kingdom increased from 43.9% to 44.7%.
Across the 12 months ending September 2026, Boots Hearingcare’s share of searches among hearing care providers in the United Kingdom increased from 19.4% to 23.7%.
Across the 12 months ending September 2026, Amplifon’s share of searches among hearing care providers in the United Kingdom decreased from 19.4% to 10.5%.
Across the 12 months ending September 2026, Scrivens’ share of searches among hearing care providers in the United Kingdom increased from 8.6% to 10.5%.
Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom increased from 8.6% to 10.5%.
Across the 12 months ending September 2026, Audika’s share of searches among hearing care providers in the United Kingdom peaked at 50.5% in January 2026 and was lowest at 36.4% in May 2026.
Across the 12 months ending September 2026, Boots Hearingcare’s share of searches among hearing care providers in the United Kingdom peaked at 23.7% in September 2026 and was lowest at 16.3% in March 2026.
Across the 12 months ending September 2026, Amplifon’s share of searches among hearing care providers in the United Kingdom peaked at 20% in March 2026 and was lowest at 10.5% in September 2026.
Across the 12 months ending September 2026, Scrivens’ share of searches among hearing care providers in the United Kingdom peaked at 13.1% in April 2026 and was lowest at 8.1% in January 2026.
Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom peaked at 13.9% in August 2026 and was lowest at 8.1% in January 2026.
Across the 12 months ending September 2026, Boots Hearingcare rose from 3rd to 2nd among hearing care providers in the United Kingdom.
Across the 12 months ending September 2026, Amplifon fell from 2nd to 3rd among hearing care providers in the United Kingdom.

How did search popularity change for United Kingdom hearing care providers in September 2026?

5 changes

In September 2026, Audika gained share of searches among hearing care providers in the United Kingdom, from 42.1% to 44.7%.
In September 2026, Boots Hearingcare gained share of searches among hearing care providers in the United Kingdom, from 21.1% to 23.7%.
In September 2026, Specsavers lost share of searches among hearing care providers in the United Kingdom, from 13.9% to 10.5%.
In September 2026, Amplifon lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%.
In September 2026, Scrivens lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%.

How are branded searches counted for hearing care providers?

6 search terms

Each brand's share of searches among hearing care providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.