Brandwave

How popular isSpecsavers?

In September 2026, people searched for Specsavers by name about 825,000 times in the United Kingdom, about the same as the previous year. These searches made up 10.5% of all United Kingdom hearing care provider searches, placing Specsavers fifth out of five providers. When we asked both ChatGPT and Google AI Overviews about hearing care providers, Specsavers appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Specsavers is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. AudikaShare of searches 44.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. Boots HearingcareShare of searches 23.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. AmplifonShare of searches 10.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. ScrivensShare of searches 10.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. SpecsaversShare of searches 10.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top hearing care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Specsavers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Specsavers is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specsavers1st
  2. Boots Hearingcare2nd
  3. Scrivens3rd
  4. Audika4th
  5. Amplifon4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boots Hearingcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scrivens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Audika1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amplifon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hearing care providers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which hearing care providers compete with Specsavers?

Specsavers against hearing care providers in the United Kingdom, by month

Share of searches by month for Audika, Boots Hearingcare, Amplifon, Scrivens, Specsavers. The figures are in the table below the chart.

View monthly share of searches table
MonthAudikaBoots HearingcareAmplifonScrivensSpecsavers
Oct 202543.9%19.4%19.4%8.6%8.6%
Nov 202542.4%18.6%18.6%10.2%10.2%
Dec 202545.9%20.2%16.5%8.7%8.7%
Jan 202650.5%18.3%14.9%8.1%8.1%
Feb 202642.4%18.6%18.6%10.2%10.2%
Mar 202646%16.3%20%8.9%8.9%
Apr 202637.1%19.7%19.7%13.1%10.4%
May 202636.4%19.1%19.1%12.7%12.7%
Jun 202641.2%20.2%16.5%11%11%
Jul 202643.7%21.4%14.1%11.7%9.2%
Aug 202642.1%21.1%11.5%11.5%13.9%
Sep 202644.7%23.7%10.5%10.5%10.5%

  1. 1.Audika

    44.7%

    Held 1st. 10.2K estimated branded searches, +15.9% vs prior month. Share +2.6 points.

  2. 2.Boots Hearingcare

    23.7%

    Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +2.6 points.

  3. 3.Amplifon

    10.5%

    Moved from 4th to 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Scrivens

    10.5%

    Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Specsavers

    10.5%

    Moved from 3rd to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.3 points.

Specsavers sells other things too, so only its searches that name this product count here, like “specsavers hearing”.

Compare popularity between Specsavers and its closest rivals

Every comparison with Specsavers

11 comparisons

How has branded search demand for Specsavers changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specsavers in the United Kingdom held steady at 825K.
  • Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom increased from 8.6% to 10.5%.
  • Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom peaked at 13.9% in August 2026 and was lowest at 8.1% in January 2026.

How did search popularity change for United Kingdom hearing care providers in September 2026?

5 changes

  1. In September 2026, Audika gained share of searches among hearing care providers in the United Kingdom, from 42.1% to 44.7%.

  2. In September 2026, Boots Hearingcare gained share of searches among hearing care providers in the United Kingdom, from 21.1% to 23.7%.

  3. In September 2026, Specsavers lost share of searches among hearing care providers in the United Kingdom, from 13.9% to 10.5%.

  4. In September 2026, Amplifon lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%.

  5. In September 2026, Scrivens lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%.

How are Specsavers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specsavers
  • specsavers hearing

Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specsavers compete?

Specsavers is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Opticians1st of 852.2%Show ranking
Hearing care providers5th of 510.5%Shown above
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Is Specsavers your brand?

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