How popular isBoots?
In September 2026, people searched for Boots by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 2% of all United Kingdom contact lens retailer searches, placing Boots fifth out of five retailers. When we asked both ChatGPT and Google AI Overviews about contact lens retailers, Boots appeared in one of the five answers and was the fifth most recommended of the five.
Boots is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.
Feel Good ContactsShare of searches 27.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LenstoreShare of searches 27.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Vision DirectShare of searches 27.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SpecsaversShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BootsShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top contact lens retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Boots is the fifth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vision Direct1st
- Feel Good Contacts2nd
- Lenstore3rd
- Specsavers4th
- Boots5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about contact lens retailers
5 answers
Asked ChatGPT
“Where's the cheapest place to buy contact lenses in the UK?”
Asked ChatGPT
“Which online contact lens retailer is best?”
Asked ChatGPT
“Is it safe to buy contact lenses online?”
Searched Google, AI Overview
“contact lenses”
Searched Google, AI Overview
“daily contact lenses”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which contact lens retailers compete with Boots?
Share of searches by month for Feel Good Contacts, Lenstore, Vision Direct, Specsavers, Boots. The figures are in the table below the chart.
View monthly share of searches table
| Month | Feel Good Contacts | Lenstore | Vision Direct | Specsavers | Boots |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.2% | 29.6% | 13.3% | 3.2% |
| Nov 2025 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Dec 2025 | 30.7% | 25.1% | 30.7% | 11.2% | 2.2% |
| Jan 2026 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Feb 2026 | 27.3% | 27.3% | 27.3% | 15% | 3% |
| Mar 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Apr 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| May 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jun 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jul 2026 | 30% | 24.5% | 30% | 13.4% | 2.2% |
| Aug 2026 | 31.7% | 25.9% | 25.9% | 14.2% | 2.3% |
| Sep 2026 | 27.6% | 27.6% | 27.6% | 15.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.6% | 49.5K | -18.2% | -4.1 points | |
| 2, held 2nd | 27.6% | 49.5K | 0% | +1.7 points | |
| 3, held 3rd | 27.6% | 49.5K | 0% | +1.7 points | |
| 4, held 4th | 15.1% | 27.1K | 0% | +0.9 points | |
| 5, held 5th | 2% | 3.6K | -18.2% | -0.3 points |
27.6%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Lenstore27.6%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
27.6%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
15.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Boots2%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Specsavers sells other things too, so only its searches that name this product count here, like “specsavers contact lenses”.
Compare popularity between Boots and its closest rivals
Every comparison with Boots
35 comparisons
- Boots vs Superdrug
- Boots vs Specsavers
- Boots vs Vision Express
- Boots vs Well Pharmacy
- Boots vs Glasses Direct
- Boots vs Pharmacy2U
- Boots vs Rowlands Pharmacy
- Boots vs SelectSpecs
- Boots vs Day Lewis
- Boots vs Chemist4U
- Ace & Tate vs Boots
- Boots vs Cubitts
- Boots vs Optical Express
- Boots vs Photobox
- Boots vs Snapfish
- Boots vs Cult Beauty
- Boots vs Lookfantastic
- Boots vs Sephora
- Boots vs Space NK
- Bloobloom vs Boots
- Boots vs CEWE
- Boots vs Printerpix
- Boots vs GLOSSYBOX
- Boots vs Next
- Boots vs Feel Good Contacts
- Boots vs Lenstore
- Boots vs Vision Direct
- Boots vs Spex4Less
- Boots vs Latest in Beauty
- Boots vs SmartBuyGlasses
- Boots vs M&S
- Birchbox vs Boots
- Boots vs Liberty London
- Boots vs John Lewis
- Boots vs LloydsDirect
How has branded search demand for Boots changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boots in the United Kingdom held steady, from 1.4M to 1.3M.
- Across the 12 months ending September 2026, Boots’ share of searches among contact lens retailers in the United Kingdom decreased from 3.2% to 2%.
How did search popularity change for United Kingdom contact lens retailers in September 2026?
5 changes
In September 2026, Lenstore gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
In September 2026, Vision Direct gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
In September 2026, Specsavers gained share of searches among contact lens retailers in the United Kingdom, from 14.2% to 15.1%.
In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.
Estimated monthly branded searches for Boots in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are Boots’ branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Boots’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boots beauty
- boots beauty box
- boots contact lenses
- boots online
- boots online pharmacy
- boots opticians
- boots pharmacy
- boots photo
- boots prescription
Do you work for Boots? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Boots compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pharmacy chains | 2nd of 6 | 34.6% | Show ranking |
| Beauty retailers | 6th of 6 | 0.5% | Show ranking |
| Opticians | 3rd of 11 | 15.3% | Show ranking |
| Photo printing services | 3rd of 5 | 7% | Show ranking |
| Prescription delivery services | 3rd of 4 | 10.3% | Show ranking |
| Contact lens retailers | 5th of 5 | 2% | Shown above |
| Beauty boxes | 2nd of 10 | 19.5% | Show ranking |
Is Boots your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.