Boots vs CEWE:Which is more popular?
In September 2026, Boots had more branded searches than CEWE among photo printing services in the United Kingdom. Boots had about 18,100 branded searches, while CEWE had 8,100. Boots made up 7% of all photo printing service searches we track, and CEWE accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about photo printing services, CEWE appeared in two of the three answers and Boots in none.
Who do people search for more?
Boots, about 2 searches for every 1 for CEWE
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Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions, CEWE was mentioned in two out of three: in two of the three ChatGPT answers. Boots did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CEWE1st
Snapfish2nd
Photobox2nd- Boots–
Printerpix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CEWE2 of 3Named in 2 of 3 ChatGPT answers
- Snapfish1 of 3Named in 1 of 3 ChatGPT answers
- Photobox1 of 3Named in 1 of 3 ChatGPT answers
- Boots0 of 3Named in 0 of 3 ChatGPT answers
- Printerpix0 of 3Named in 0 of 3 ChatGPT answers
See every answer about photo printing services
3 answers
Asked ChatGPT
“What's the best photo printing service in the UK?”
Asked ChatGPT
“Where can I get photos printed quickly?”
Asked ChatGPT
“Which site makes the best photo books?”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Boots or CEWE more popular in search?
This chart shows how often people search Google for Boots and CEWE by name. Each line represents a brand's share of searches for all five photo printing services we track, month by month, from searches in United Kingdom.
Share of searches by month for Boots, CEWE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | Photobox | Boots | CEWE | Printerpix |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 43.3% | 15.9% | 2.1% | 3.2% |
| Nov 2025 | 40.5% | 40.5% | 12.2% | 2.4% | 4.5% |
| Dec 2025 | 36.4% | 44.5% | 10.9% | 2.2% | 6% |
| Jan 2026 | 42.5% | 34.7% | 15.6% | 2.5% | 4.7% |
| Feb 2026 | 40.9% | 33.7% | 18.4% | 2.5% | 4.5% |
| Mar 2026 | 46% | 30.8% | 16.9% | 2.2% | 4.1% |
| Apr 2026 | 40.9% | 33.7% | 18.4% | 2.5% | 4.5% |
| May 2026 | 41.6% | 34.2% | 18.7% | 2.5% | 3.1% |
| Jun 2026 | 46.6% | 31.2% | 17.1% | 2.3% | 2.8% |
| Jul 2026 | 41.6% | 34.2% | 18.7% | 2.5% | 3.1% |
| Aug 2026 | 49.9% | 33.4% | 10% | 3.7% | 3% |
| Sep 2026 | 52% | 34.8% | 7% | 3.1% | 3.1% |
How has the Boots and CEWE comparison changed over the last 12 months?
3 findings
- Boots was ahead of CEWE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boots’ share of searches among photo printing services in the United Kingdom moved from 15.9% to 7%, and its estimated monthly branded searches moved from 60.5K to 18.1K.
- Across the 12 months ending September 2026, CEWE’s share of searches among photo printing services in the United Kingdom moved from 2.1% to 3.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom photo printing services in September 2026?
2 changes
In September 2026, Boots lost share of searches among photo printing services in the United Kingdom, from 10% to 7%.
In September 2026, CEWE lost share of searches among photo printing services in the United Kingdom, from 3.7% to 3.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boots’ and CEWE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo printing services
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