Brandwave

How popular isPhotobox?

In September 2026, people searched for Photobox by name about 90,500 times in the United Kingdom, a 45.2% decrease from the previous year. These searches made up 34.8% of all United Kingdom photo printing service searches, placing Photobox second out of five services. When we asked both ChatGPT and Google AI Overviews about photo printing services, Photobox appeared in one of the three answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

Photobox is the second most searched of 5 competitors and the joint second most recommended in AI answers.

  1. SnapfishShare of searches 52%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  2. PhotoboxShare of searches 34.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  3. BootsShare of searches 7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. CEWEShare of searches 3.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. PrinterpixShare of searches 3.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top photo printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Photobox was mentioned in one out of three: in one of the three ChatGPT answers. Photobox is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CEWE1st
  2. Snapfish2nd
  3. Photobox2nd
  4. Boots–
  5. Printerpix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CEWE2 of 3Named in 2 of 3 ChatGPT answers
  • Snapfish1 of 3Named in 1 of 3 ChatGPT answers
  • Photobox1 of 3Named in 1 of 3 ChatGPT answers
  • Boots0 of 3Named in 0 of 3 ChatGPT answers
  • Printerpix0 of 3Named in 0 of 3 ChatGPT answers

See every answer about photo printing services

3 answers

  • Asked ChatGPT

    “What's the best photo printing service in the UK?”

    1. 1CEWE
    2. 2Snapfish

  • Asked ChatGPT

    “Where can I get photos printed quickly?”

    1. Asked ChatGPT

      “Which site makes the best photo books?”

      1. 1CEWE
      2. 2Photobox

    2. Searched Google, AI Overview

      “photo printing”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Which photo printing services compete with Photobox?

    Photobox against photo printing services in the United Kingdom, by month

    Share of searches by month for Snapfish, Photobox, Boots, CEWE, Printerpix. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSnapfishPhotoboxBootsCEWEPrinterpix
    Oct 202535.5%43.3%15.9%2.1%3.2%
    Nov 202540.5%40.5%12.2%2.4%4.5%
    Dec 202536.4%44.5%10.9%2.2%6%
    Jan 202642.5%34.7%15.6%2.5%4.7%
    Feb 202640.9%33.7%18.4%2.5%4.5%
    Mar 202646%30.8%16.9%2.2%4.1%
    Apr 202640.9%33.7%18.4%2.5%4.5%
    May 202641.6%34.2%18.7%2.5%3.1%
    Jun 202646.6%31.2%17.1%2.3%2.8%
    Jul 202641.6%34.2%18.7%2.5%3.1%
    Aug 202649.9%33.4%10%3.7%3%
    Sep 202652%34.8%7%3.1%3.1%

    1. 1.Snapfish

      52%

      Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2.1 points.

    2. 2.Photobox

      34.8%

      Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

    3. 3.Boots

      7%

      Held 3rd. 18.1K estimated branded searches, -33.2% vs prior month. Share -3 points.

    4. 4.CEWE

      3.1%

      Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

    5. 5.Printerpix

      3.1%

      Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between Photobox and its closest rivals

    Every comparison with Photobox

    4 comparisons

    How has branded search demand for Photobox changed in the United Kingdom over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Photobox in the United Kingdom fell from 165K to 90.5K.
    • Across the 12 months ending September 2026, Photobox’s share of searches among photo printing services in the United Kingdom decreased from 43.3% to 34.8%.
    • Across the 12 months ending September 2026, Photobox’s share of searches among photo printing services in the United Kingdom peaked at 44.5% in December 2025 and was lowest at 30.8% in March 2026.
    • Across the 12 months ending September 2026, Photobox fell from 1st to 2nd among photo printing services in the United Kingdom.

    How did search popularity change for United Kingdom photo printing services in September 2026?

    5 changes

    1. In September 2026, Snapfish gained share of searches among photo printing services in the United Kingdom, from 49.9% to 52%.

    2. In September 2026, Photobox gained share of searches among photo printing services in the United Kingdom, from 33.4% to 34.8%.

    3. In September 2026, Boots lost share of searches among photo printing services in the United Kingdom, from 10% to 7%.

    4. In September 2026, CEWE lost share of searches among photo printing services in the United Kingdom, from 3.7% to 3.1%.

    5. Estimated monthly branded searches for Printerpix in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

    How are Photobox’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Photobox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • photobox

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    How the Brand Demand Index is measured

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