Boots vs Lenstore:Which is more popular?
In September 2026, Lenstore had more branded searches than Boots among contact lens retailers in the United Kingdom. Lenstore had about 49,500 branded searches, while Boots had 3,600. Lenstore made up 27.6% of all contact lens retailer searches we track, and Boots accounted for 2%. When we asked ChatGPT and Google AI Overviews about contact lens retailers, Lenstore appeared in four of the five answers and Boots in one. Lenstore was mentioned before Boots in two out of three answers.
Who do people search for more?
Lenstore, about 14 searches for every 1 for Boots
Who does AI mention more?
Lenstore, mentioned in 4 of 5 answers, Boots in 1
Who does AI recommend more?
Lenstore, named ahead of Boots in 2 of 3 answers
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Top contact lens retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lenstore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lenstore was listed before Boots in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vision Direct1st
Feel Good Contacts2nd- Lenstore3rd
Specsavers4th
Boots5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about contact lens retailers
5 answers
Asked ChatGPT
“Where's the cheapest place to buy contact lenses in the UK?”
Asked ChatGPT
“Which online contact lens retailer is best?”
Asked ChatGPT
“Is it safe to buy contact lenses online?”
Searched Google, AI Overview
“contact lenses”
Searched Google, AI Overview
“daily contact lenses”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Boots or Lenstore more popular in search?
This chart shows how often people search Google for Boots and Lenstore by name. Each line represents a brand's share of searches for all five contact lens retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Lenstore, Boots. The figures are in the table below the chart.
View monthly share of searches table
| Month | Feel Good Contacts | Lenstore | Vision Direct | Specsavers | Boots |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.2% | 29.6% | 13.3% | 3.2% |
| Nov 2025 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Dec 2025 | 30.7% | 25.1% | 30.7% | 11.2% | 2.2% |
| Jan 2026 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Feb 2026 | 27.3% | 27.3% | 27.3% | 15% | 3% |
| Mar 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Apr 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| May 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jun 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jul 2026 | 30% | 24.5% | 30% | 13.4% | 2.2% |
| Aug 2026 | 31.7% | 25.9% | 25.9% | 14.2% | 2.3% |
| Sep 2026 | 27.6% | 27.6% | 27.6% | 15.1% | 2% |
How has the Boots and Lenstore comparison changed over the last 12 months?
3 findings
- Lenstore was ahead of Boots in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boots’ share of searches among contact lens retailers in the United Kingdom moved from 3.2% to 2%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Lenstore’s share of searches among contact lens retailers in the United Kingdom moved from 24.2% to 27.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United Kingdom contact lens retailers in September 2026?
2 changes
In September 2026, Lenstore gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
Estimated monthly branded searches for Boots in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boots’ and Lenstore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among contact lens retailers
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