Brandwave

Feel Good Contacts vs Lenstore:Which is more popular?

In September 2026, Feel Good Contacts and Lenstore were level in searches among contact lens retailers in the United Kingdom, with an estimated 49.5K branded searches each, at 27.6% of the total each. When we asked ChatGPT and Google AI Overviews about contact lens retailers, Lenstore appeared in four of the five answers and Feel Good Contacts in three. Feel Good Contacts was mentioned before Lenstore in two out of three answers.

Among contact lens retailers in the United Kingdom in September 2026

Who do people search for more?

Feel Good Contacts and Lenstore are searched for about as often as each other.

Feel Good Contacts 49.5K searchesLenstore 49.5K searches

Who does AI mention more?

Lenstore, mentioned in 4 of 5 answers, Feel Good Contacts in 3

Lenstore in 4 of 5Feel Good Contacts in 3 of 5

Who does AI recommend more?

Feel Good Contacts, named ahead of Lenstore in 2 of 3 answers

Feel Good Contacts first in 2Lenstore first in 1

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Top contact lens retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lenstore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Feel Good Contacts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Feel Good Contacts was listed before Lenstore in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vision Direct1st
  2. Feel Good Contacts2nd
  3. Lenstore3rd
  4. Specsavers4th
  5. Boots5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about contact lens retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Feel Good Contacts or Lenstore more popular in search?

This chart shows how often people search Google for Feel Good Contacts and Lenstore by name. Each line represents a brand's share of searches for all five contact lens retailers we track, month by month, from searches in United Kingdom.

Feel Good Contacts and Lenstore among contact lens retailers in the United Kingdom, by month

Share of searches by month for Feel Good Contacts, Lenstore. The figures are in the table below the chart.

View monthly share of searches table
MonthFeel Good ContactsLenstoreVision DirectSpecsaversBoots
Oct 202529.6%24.2%29.6%13.3%3.2%
Nov 202529.8%24.4%29.8%13.4%2.6%
Dec 202530.7%25.1%30.7%11.2%2.2%
Jan 202629.8%24.4%29.8%13.4%2.6%
Feb 202627.3%27.3%27.3%15%3%
Mar 202627.5%27.5%27.5%15.1%2.4%
Apr 202627.5%27.5%27.5%15.1%2.4%
May 202627.5%27.5%27.5%15.1%2.4%
Jun 202627.5%27.5%27.5%15.1%2.4%
Jul 202630%24.5%30%13.4%2.2%
Aug 202631.7%25.9%25.9%14.2%2.3%
Sep 202627.6%27.6%27.6%15.1%2%

How has the Feel Good Contacts and Lenstore comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom contact lens retailers in September 2026?

2 changes
  1. In September 2026, Lenstore gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.

  2. In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Feel Good Contacts’ and Lenstore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feel Good Contacts

1 branded search term

  • feel good contacts

Lenstore

1 branded search term

  • lenstore

How the Brand Demand Index is measured

Other head-to-heads among contact lens retailers

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