Brandwave

How popular isRoyal Canin?

In September 2026, people searched for Royal Canin by name about 3,150 times in New Zealand, about the same as the previous year. These searches made up 60.7% of all New Zealand dog biscuits brand searches, placing Royal Canin first out of three brands. When we asked both ChatGPT and Google AI Overviews about dog biscuits brands, Royal Canin did not appear in any of the answers.

Search and AI answers in September 2026

Royal Canin is the most searched of 3 competitors.

  1. Royal CaninShare of searches 60.7%Mentioned in 0 of 5 AI answers
  2. Black HawkShare of searches 25%Mentioned in 0 of 5 AI answers
  3. PurinaShare of searches 14.3%Mentioned in 0 of 5 AI answers
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Top dog biscuits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog biscuits brands

5 answers

  • Asked ChatGPT

    “Which dog biscuits brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best dog biscuits brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best dog biscuits brand in New Zealand for a fussy eater?”

        1. Searched Google, AI Overview

          “dog biscuits nz”

          1. Searched Google, AI Overview

            “grain free dog biscuits”

            Not named in any answer:

            Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

            Which dog biscuits brands compete with Royal Canin?

            Royal Canin against dog biscuits brands in New Zealand, by month

            Share of searches by month for Royal Canin, Black Hawk, Purina. The figures are in the table below the chart.

            View monthly share of searches table
            MonthRoyal CaninBlack HawkPurina
            Oct 202567.6%19%13.4%
            Nov 202562.3%21.7%16%
            Dec 202563%20.8%16.3%
            Jan 202660.8%19.3%19.9%
            Feb 202663.4%19.9%16.7%
            Mar 202664.6%18.6%16.9%
            Apr 202664.1%18.8%17.1%
            May 202662.3%18.5%19.2%
            Jun 202661.9%18.7%19.4%
            Jul 202661.7%20.5%17.8%
            Aug 202664%20.7%15.3%
            Sep 202660.7%25%14.3%

            1. 1.Royal Canin

              60.7%

              Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share -3.3 points.

            2. 2.Black Hawk

              25%

              Held 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.3 points.

            3. 3.Purina

              14.3%

              Held 3rd. 740 estimated branded searches, 0% vs prior month. Share -1.1 points.

            Compare popularity between Royal Canin and its closest rivals

            Every comparison with Royal Canin

            8 comparisons

            How has branded search demand for Royal Canin changed in New Zealand over the last 12 months?

            2 findings
            • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Canin in New Zealand held steady at 3.1K.
            • Across the 12 months ending September 2026, Royal Canin’s share of searches among dog biscuits brands in New Zealand decreased from 67.6% to 60.7%.

            How did search popularity change for New Zealand dog biscuits brands in September 2026?

            3 changes

            1. In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.

            2. In September 2026, Royal Canin lost share of searches among dog biscuits brands in New Zealand, from 64% to 60.7%.

            3. In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%.

            How are Royal Canin’s branded searches counted?

            5 search terms

            Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

            • royal canin
            • royal canin gi
            • royal canin hypo
            • royal canin kitten
            • royalcanin

            How the Brand Demand Index is measured

            Who owns Royal Canin?

            Royal Canin is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree and Whiskas, owned by the same company, in New Zealand.

            Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.

            Where does Royal Canin compete?

            Royal Canin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
            Competitor setRankShare of searchesRanking
            Pet food brands1st of 822%Show ranking
            Kitten food brands1st of 434.7%Show ranking
            Dog biscuits brands1st of 360.7%Shown above
            Skin and coat brands1st of 373.6%Show ranking
            Creator with pink hair and a pink jacket

            Is Royal Canin your brand?

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