Purina vs Royal Canin:Which is more popular by branded search in New Zealand?
In August 2026, Purina had more branded searches than Royal Canin among pet food brands in New Zealand. Purina was estimated to have 10.7K branded searches compared to Royal Canin’s 8.7K, and held a 29.6% Share of Search versus Royal Canin’s 23.9%.
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Which is more popular in search, Purina or Royal Canin?
Compare the dog and cat food brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, Royal Canin. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Purina and Royal Canin comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Purina took it in January 2026.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand moved from 24.3% to 29.6%, and its estimated monthly branded searches moved from 7.2K to 10.7K.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand moved from 26.1% to 23.9%, and its estimated monthly branded searches moved from 7.8K to 8.7K.
How did search popularity change for New Zealand pet food brands in August 2026?
2 changes
In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Purina’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Purina
17 branded search terms
- purina
- purina 1
- purina 1 dog food
- purina 1 kitten food
- purina cat food
- purina co nz
- purina dog food
- purina kitten food
- purina near me
- purina nz
- purina one cat food
- purina online
- purina pet food
- purina pro cat food
- purina pro plan
- purina pro plan dog food
- purina pro plan sensitive skin & stomach
Royal Canin
23 branded search terms
- gastro royal canin cat
- puppy maxi royal canin
- royal canin
- royal canin cat food
- royal canin dog food
- royal canin gastrointestinal dog
- royal canin gi
- royal canin hypo
- royal canin hypoallergenic dog food
- royal canin kitten
- royal canin kitten food
- royal canin near me
- royal canin new zealand
- royal canin nz
- royal canin online
- royal canin pet food
- royal canin puppy food
- royalcanin
- royalcanin cat food
- royalcanin com
- royalcanin dog food
- royalcanin nz
- royalcanin pet food
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.