Brandwave

How popular isK9 Natural?

In September 2026, people searched for K9 Natural by name about 320 times in New Zealand, a 23.1% increase from the previous year. These searches made up 2.2% of all New Zealand pet food brand searches, placing K9 Natural eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pet food brands, K9 Natural appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

K9 Natural is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Royal CaninShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Hill'sShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. WhiskasShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PurinaShare of searches 14.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. K9 NaturalShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top pet food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, K9 Natural was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. K9 Natural is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. ZIWI Peak2nd
  3. Black Hawk3rd
  4. Hill's4th
  5. K9 Natural5th
  6. Purina6th
  7. Whiskas–
  8. Pedigree–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K9 Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedigree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet food brands compete with K9 Natural?

K9 Natural against pet food brands in New Zealand, by month

Share of searches by month for Royal Canin, Hill's, Whiskas, Purina, ZIWI Peak, Black Hawk, Pedigree, K9 Natural. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasPurinaZIWI PeakBlack HawkPedigreeK9 Natural
Oct 202523.7%20.4%16.7%13.9%12%6.7%4.7%2%
Nov 202521.5%22.8%15.3%13.9%12.5%7.5%4.3%2.2%
Dec 202523.8%17.7%17.3%14.9%11.7%7.8%4.4%2.3%
Jan 202621.5%16%18.9%18.7%11.5%6.8%4.2%2.5%
Feb 202622.1%18.4%18.9%15.8%12.2%6.9%3.3%2.5%
Mar 202623.1%20.7%16.9%16.8%10.2%6.6%3.5%2.1%
Apr 202623.6%18%18%17.8%9.8%6.9%3.7%2.2%
May 202621.8%19.9%18%17.8%9.8%6.5%3.8%2.4%
Jun 202621.5%20.2%18.3%16.8%10.6%6.5%3.8%2.4%
Jul 202621.3%16.9%20.7%16.5%10.8%7.1%4.9%1.8%
Aug 202621.4%18.7%19.8%15.5%11.3%6.9%4.4%1.8%
Sep 202622%20.7%17.9%14.4%9.4%9.1%4.3%2.2%

  1. 1.Royal Canin

    22%

    Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share +0.5 points.

  2. 2.Hill's

    20.7%

    Moved from 3rd to 2nd. 3K estimated branded searches, +10% vs prior month. Share +2 points.

  3. 3.Whiskas

    17.9%

    Moved from 2nd to 3rd. 2.6K estimated branded searches, -10.5% vs prior month. Share -2 points.

  4. 4.Purina

    14.4%

    Held 4th. 2.1K estimated branded searches, -7.2% vs prior month. Share -1 points.

  5. 5.ZIWI Peak

    9.4%

    Held 5th. 1.4K estimated branded searches, -17.2% vs prior month. Share -1.9 points.

  6. 6.Black Hawk

    9.1%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +2.1 points.

  7. 7.Pedigree

    4.3%

    Held 7th. 620 estimated branded searches, -3.1% vs prior month. Share -0.1 points.

  8. 8.K9 Natural

    2.2%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

Compare popularity between K9 Natural and its closest rivals

Every comparison with K9 Natural

7 comparisons

How has branded search demand for K9 Natural changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for K9 Natural in New Zealand rose from 260 to 320.
  • Across the 12 months ending September 2026, K9 Natural’s share of searches among pet food brands in New Zealand held steady, from 2% to 2.2%.

How did search popularity change for New Zealand pet food brands in September 2026?

6 changes

  1. In September 2026, Hill's overtook Whiskas to rank 2nd among pet food brands in New Zealand, with 20.7% of the searches.

  2. In September 2026, Black Hawk gained share of searches among pet food brands in New Zealand, from 6.9% to 9.1%.

  3. In September 2026, Royal Canin gained share of searches among pet food brands in New Zealand, from 21.4% to 22%.

  4. In September 2026, Whiskas lost share of searches among pet food brands in New Zealand, from 19.8% to 17.9%.

  5. In September 2026, ZIWI Peak lost share of searches among pet food brands in New Zealand, from 11.3% to 9.4%.

  6. In September 2026, Purina lost share of searches among pet food brands in New Zealand, from 15.5% to 14.4%.

How are K9 Natural’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using K9 Natural’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • k9 natural
  • k9natural

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