K9 Natural vs Whiskas:Which is more popular by branded search in New Zealand?
In August 2026, Whiskas had more branded searches than K9 Natural among pet food brands in New Zealand. Whiskas was estimated to have 3.6K branded searches compared to K9 Natural’s 600, and held a 10% Share of Search versus K9 Natural’s 1.7%.
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Which is more popular in search, K9 Natural or Whiskas?
Compare the dog and cat food brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whiskas, K9 Natural. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the K9 Natural and Whiskas comparison changed over the last 12 months?
3 findings
- Whiskas was ahead of K9 Natural in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, K9 Natural’s estimated Share of Search among pet food brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 530 to 600.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 2.6K to 3.6K.
How did search popularity change for New Zealand pet food brands in August 2026?
2 changes
Estimated monthly branded searches for Whiskas in New Zealand rose 40.3% over 11 measured months, from 2.6K to 3.6K in August 2026.
Estimated monthly branded searches for K9 Natural in New Zealand rose 13.2% over 11 measured months, from 530 to 600 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using K9 Natural’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K9 Natural
9 branded search terms
- k9 natural
- k9 natural cat food
- k9 natural dog food
- k9 natural freeze dried
- k9 natural near me
- k9 natural nz
- k9natural
- k9natural com
- k9natural dog food
Whiskas
13 branded search terms
- cat biscuits whiskas
- cat dry food whiskas
- cat wet food whiskas
- cat whiskas food
- whiskas
- whiskas co nz
- whiskas dog food
- whiskas kitten food
- whiskas kitten food wet
- whiskas near me
- whiskas new zealand
- whiskas nz
- whiskas pet food
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.