How popular isWhiskas in search?
In August 2026, there were an estimated 3.6K branded searches for Whiskas in New Zealand which is up 40.3% over the last 11 months. Whiskas holds 10% estimated Share of Search among New Zealand pet food brands and is ranked 4th of 8 competitors for search popularity.
Purina29.6%
Royal Canin23.9%
Black Hawk10.9%
Whiskas10%
Hill's9.8%
ZIWI Peak7.8%
Pedigree6.5%
K9 Natural1.7%
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Which pet food brands compete with Whiskas?
Share of Search by month for Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 10.7K | -9.1% | -1.9 points | |
| 2, held 2nd | 23.9% | 8.7K | -7.3% | -1.1 points | |
| 3, held 3rd | 10.9% | 3.9K | -0.25% | +0.3 points | |
| 4, held 4th | 10% | 3.6K | +0.56% | +0.4 points | |
| 5, held 5th | 9.8% | 3.5K | +13.5% | +1.4 points | |
| 6, held 6th | 7.8% | 2.8K | +8.4% | +0.8 points | |
| 7, held 7th | 6.5% | 2.4K | +3.1% | +0.4 points | |
| 8, held 8th | 1.7% | 600 | -21.1% | -0.4 points |
1.
29.6%
held 1st · 10.7K estimated branded searches · -9.1% vs prior month · -1.9 points
23.9%
held 2nd · 8.7K estimated branded searches · -7.3% vs prior month · -1.1 points
10.9%
held 3rd · 3.9K estimated branded searches · -0.25% vs prior month · +0.3 points
4.
Whiskas10%
held 4th · 3.6K estimated branded searches · +0.56% vs prior month · +0.4 points
5.
Hill's9.8%
held 5th · 3.5K estimated branded searches · +13.5% vs prior month · +1.4 points
7.8%
held 6th · 2.8K estimated branded searches · +8.4% vs prior month · +0.8 points
7.
Pedigree6.5%
held 7th · 2.4K estimated branded searches · +3.1% vs prior month · +0.4 points
1.7%
held 8th · 600 estimated branded searches · -21.1% vs prior month · -0.4 points
Compare search popularity between Whiskas and its closest rivals
How has branded search demand for Whiskas changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whiskas in New Zealand rose from 2.6K to 3.6K.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand increased from 8.7% to 10%.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand peaked at 10% in August 2026 and was lowest at 8% in November 2025.
- Across the 11 months ending August 2026, Whiskas rose from 5th to 4th among pet food brands in New Zealand.
How did search popularity change for New Zealand pet food brands in August 2026?
6 changes
In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.
In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.
In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.
How is Whiskas measured?
Brandwave collects information about searches that people make online using Whiskas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- cat biscuits whiskas
- cat dry food whiskas
- cat wet food whiskas
- cat whiskas food
- whiskas
- whiskas co nz
- whiskas dog food
- whiskas kitten food
- whiskas kitten food wet
- whiskas near me
- whiskas new zealand
- whiskas nz
- whiskas pet food
Who owns Whiskas?
Whiskas is owned by 
Mars. Brandwave also tracks 
Airwaves, 
Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree and
Do you work for Whiskas? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Whiskas your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.