Pedigree vs Whiskas:Which is more popular by branded search in New Zealand?
In August 2026, Whiskas had more branded searches than Pedigree among pet food brands in New Zealand. Whiskas was estimated to have 3.6K branded searches compared to Pedigree’s 2.4K, and held a 10% Share of Search versus Pedigree’s 6.5%.
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Which is more popular in search, Pedigree or Whiskas?
Compare the dog and cat food brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whiskas, Pedigree. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Pedigree and Whiskas comparison changed over the last 12 months?
3 findings
- Whiskas was ahead of Pedigree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand moved from 6% to 6.5%, and its estimated monthly branded searches moved from 1.8K to 2.4K.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 2.6K to 3.6K.
How did search popularity change for New Zealand pet food brands in August 2026?
2 changes
Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.
Estimated monthly branded searches for Whiskas in New Zealand rose 40.3% over 11 measured months, from 2.6K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pedigree’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pedigree
13 branded search terms
- adult dog food pedigree
- pedigree cat food
- pedigree dog food
- pedigree dog food 15kg
- pedigree dog food 20kg
- pedigree dog food 8kg
- pedigree dog food biscuits
- pedigree dog food is it good
- pedigree dog food pak n save
- pedigree dry dog food
- pedigree pet food
- pedigree small breed dog food
- puppy dog food pedigree
Whiskas
13 branded search terms
- cat biscuits whiskas
- cat dry food whiskas
- cat wet food whiskas
- cat whiskas food
- whiskas
- whiskas co nz
- whiskas dog food
- whiskas kitten food
- whiskas kitten food wet
- whiskas near me
- whiskas new zealand
- whiskas nz
- whiskas pet food
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.