Brandwave

Pet food brands in New Zealand:Which brands are most popular in search?

In August 2026, Purina was the most searched among pet food brands in New Zealand, with an estimated 10.7K branded searches and 29.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Purina29.6%
  2. Royal Canin23.9%
  3. Black Hawk10.9%
  4. Whiskas10%
  5. Hill's9.8%
  6. ZIWI Peak7.8%
  7. Pedigree6.5%
  8. K9 Natural1.7%

Follow pet food brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the dog and cat food brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet food brands in New Zealand, by month

Share of Search by month for Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree. The figures are in the table below the chart.

View monthly share of search table
MonthPurinaRoyal CaninBlack HawkWhiskasHill'sZIWI PeakPedigreeK9 Natural
Oct 202524.3%26.1%12.7%8.7%12.3%8.3%6%1.8%
Nov 202523.6%25.5%13.6%8%13%8.4%5.8%2.1%
Dec 202523.2%26.9%14%8.7%11%7.8%6.3%2.1%
Jan 202627.7%24.4%12.5%9.2%9.3%9.1%5.8%2%
Feb 202626.4%25%12.2%9.7%10.5%9%5%2.1%
Mar 202629.8%25.4%10.5%8.6%10.7%7.9%5.3%1.8%
Apr 202629.8%26.2%11.1%9.1%9.7%6.9%5.1%2%
May 202631.4%26.2%9.3%9%9.8%7.1%5.4%1.8%
Jun 202632.5%25.2%9.4%8.8%9.7%7.1%5.5%1.9%
Jul 202631.5%24.9%10.5%9.6%8.3%7%6.1%2%
Aug 202629.6%23.9%10.9%10%9.8%7.8%6.5%1.7%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Purina

    29.6%

    held 1st · 10.7K estimated branded searches · -9.1% vs prior month · -1.9 points

  2. 2.Royal Canin

    23.9%

    held 2nd · 8.7K estimated branded searches · -7.3% vs prior month · -1.1 points

  3. 3.Black Hawk

    10.9%

    held 3rd · 3.9K estimated branded searches · -0.25% vs prior month · +0.3 points

  4. 4.Whiskas

    10%

    held 4th · 3.6K estimated branded searches · +0.56% vs prior month · +0.4 points

  5. 5.Hill's

    9.8%

    held 5th · 3.5K estimated branded searches · +13.5% vs prior month · +1.4 points

  6. 6.ZIWI Peak

    7.8%

    held 6th · 2.8K estimated branded searches · +8.4% vs prior month · +0.8 points

  7. 7.Pedigree

    6.5%

    held 7th · 2.4K estimated branded searches · +3.1% vs prior month · +0.4 points

  8. 8.K9 Natural

    1.7%

    held 8th · 600 estimated branded searches · -21.1% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among pet food brands in New Zealand?

In August 2026, Purina was the most searched among pet food brands in New Zealand, with an estimated 10.7K branded searches and 29.6% estimated Share of Search within this set. Royal Canin is in 2nd place, 5.7 percentage points behind at 23.9% Share of Search.

New Zealand pet food brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Purina24.3% → 29.6%32.5%Jun 202623.2%Dec 20252nd → 1st
Royal Canin26.1% → 23.9%26.9%Dec 202523.9%Aug 20261st → 2nd
Black Hawk12.7% → 10.9%14%Dec 20259.3%May 20263rd
Whiskas8.7% → 10%10%Aug 20268%Nov 20255th → 4th
Hill's12.3% → 9.8%13%Nov 20258.3%Jul 20264th → 5th
ZIWI Peak8.3% → 7.8%9.1%Jan 20266.9%Apr 20266th
Pedigree6% → 6.5%6.5%Aug 20265%Feb 20267th
K9 Natural1.8% → 1.7%2.1%Feb 20261.7%Aug 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand increased from 24.3% to 29.6%.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand decreased from 26.1% to 23.9%.
  • Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand decreased from 12.7% to 10.9%.
  • Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand increased from 8.7% to 10%.
  • Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand decreased from 12.3% to 9.8%.
  • Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand peaked at 32.5% in June 2026 and was lowest at 23.2% in December 2025.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand peaked at 26.9% in December 2025 and was lowest at 23.9% in August 2026.
  • Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand peaked at 14% in December 2025 and was lowest at 9.3% in May 2026.
  • Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand peaked at 10% in August 2026 and was lowest at 8% in November 2025.
  • Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand peaked at 13% in November 2025 and was lowest at 8.3% in July 2026.
  • Across the 11 months ending August 2026, ZIWI Peak’s estimated Share of Search among pet food brands in New Zealand peaked at 9.1% in January 2026 and was lowest at 6.9% in April 2026.
  • Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand peaked at 6.5% in August 2026 and was lowest at 5% in February 2026.
  • Across the 11 months ending August 2026, Purina rose from 2nd to 1st among pet food brands in New Zealand.
  • Across the 11 months ending August 2026, Royal Canin fell from 1st to 2nd among pet food brands in New Zealand.
  • Across the 11 months ending August 2026, Whiskas rose from 5th to 4th among pet food brands in New Zealand.
  • Across the 11 months ending August 2026, Hill's fell from 4th to 5th among pet food brands in New Zealand.
  • Across the 11 months ending August 2026, ZIWI Peak, Pedigree and K9 Natural held steady: their estimated Share of Search among pet food brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand pet food brands in August 2026?

  1. In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.

  2. In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.

  3. In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.

  4. In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.

  5. Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.

  6. Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.

  7. Estimated monthly branded searches for Whiskas in New Zealand rose 40.3% over 11 measured months, from 2.6K to 3.6K in August 2026.

  8. Estimated monthly branded searches for K9 Natural in New Zealand rose 13.2% over 11 measured months, from 530 to 600 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record