Black Hawk vs Purina:Which is more popular by branded search in New Zealand?
In August 2026, Purina had more branded searches than Black Hawk among pet food brands in New Zealand. Purina was estimated to have 10.7K branded searches compared to Black Hawk’s 3.9K, and held a 29.6% Share of Search versus Black Hawk’s 10.9%.
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Which is more popular in search, Black Hawk or Purina?
Compare the dog and cat food brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, Black Hawk. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Black Hawk and Purina comparison changed over the last 12 months?
3 findings
- Purina was ahead of Black Hawk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand moved from 12.7% to 10.9%, and its estimated monthly branded searches moved from 3.8K to 3.9K.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand moved from 24.3% to 29.6%, and its estimated monthly branded searches moved from 7.2K to 10.7K.
How did search popularity change for New Zealand pet food brands in August 2026?
2 changes
In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Hawk’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
12 branded search terms
- black hawk 10kg dog food
- black hawk adult dog food
- black hawk cat food
- black hawk dog food
- black hawk dog food 20kg
- black hawk dog food countdown
- black hawk dog food puppy
- black hawk grain free dog food
- black hawk pet food
- black hawk salmon dog food
- black hawk senior dog food
- black hawk working dog food
Purina
17 branded search terms
- purina
- purina 1
- purina 1 dog food
- purina 1 kitten food
- purina cat food
- purina co nz
- purina dog food
- purina kitten food
- purina near me
- purina nz
- purina one cat food
- purina online
- purina pet food
- purina pro cat food
- purina pro plan
- purina pro plan dog food
- purina pro plan sensitive skin & stomach
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.