How popular isBlack Hawk in search?
In August 2026, there were an estimated 3.9K branded searches for Black Hawk in New Zealand which held steady over the last 11 months. Black Hawk holds 10.9% estimated Share of Search among New Zealand pet food brands and is ranked 3rd of 8 competitors for search popularity.
Purina29.6%
Royal Canin23.9%
Black Hawk10.9%
Whiskas10%
Hill's9.8%
ZIWI Peak7.8%
Pedigree6.5%
K9 Natural1.7%
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Which pet food brands compete with Black Hawk?
Share of Search by month for Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 10.7K | -9.1% | -1.9 points | |
| 2, held 2nd | 23.9% | 8.7K | -7.3% | -1.1 points | |
| 3, held 3rd | 10.9% | 3.9K | -0.25% | +0.3 points | |
| 4, held 4th | 10% | 3.6K | +0.56% | +0.4 points | |
| 5, held 5th | 9.8% | 3.5K | +13.5% | +1.4 points | |
| 6, held 6th | 7.8% | 2.8K | +8.4% | +0.8 points | |
| 7, held 7th | 6.5% | 2.4K | +3.1% | +0.4 points | |
| 8, held 8th | 1.7% | 600 | -21.1% | -0.4 points |
1.
29.6%
held 1st · 10.7K estimated branded searches · -9.1% vs prior month · -1.9 points
23.9%
held 2nd · 8.7K estimated branded searches · -7.3% vs prior month · -1.1 points
10.9%
held 3rd · 3.9K estimated branded searches · -0.25% vs prior month · +0.3 points
4.
Whiskas10%
held 4th · 3.6K estimated branded searches · +0.56% vs prior month · +0.4 points
5.
Hill's9.8%
held 5th · 3.5K estimated branded searches · +13.5% vs prior month · +1.4 points
7.8%
held 6th · 2.8K estimated branded searches · +8.4% vs prior month · +0.8 points
7.
Pedigree6.5%
held 7th · 2.4K estimated branded searches · +3.1% vs prior month · +0.4 points
1.7%
held 8th · 600 estimated branded searches · -21.1% vs prior month · -0.4 points
Compare search popularity between Black Hawk and its closest rivals
How has branded search demand for Black Hawk changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Black Hawk in New Zealand held steady, from 3.8K to 3.9K.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand decreased from 12.7% to 10.9%.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand peaked at 14% in December 2025 and was lowest at 9.3% in May 2026.
How did search popularity change for New Zealand pet food brands in August 2026?
6 changes
In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.
In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.
In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.
How is Black Hawk measured?
Brandwave collects information about searches that people make online using Black Hawk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- black hawk 10kg dog food
- black hawk adult dog food
- black hawk cat food
- black hawk dog food
- black hawk dog food 20kg
- black hawk dog food countdown
- black hawk dog food puppy
- black hawk grain free dog food
- black hawk pet food
- black hawk salmon dog food
- black hawk senior dog food
- black hawk working dog food
Do you work for Black Hawk? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Black Hawk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.