Dog biscuits brands in New Zealand:Which are most popular?
In September 2026, Royal Canin was the most searched dog biscuits brand in New Zealand, accounting for 60.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, none of the three brands we track was mentioned.
Royal CaninShare of searches 60.7%Mentioned in 0 of 5 AI answers
Black HawkShare of searches 25%Mentioned in 0 of 5 AI answers
PurinaShare of searches 14.3%Mentioned in 0 of 5 AI answers
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Top dog biscuits brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, none of the three brands we track was mentioned.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog biscuits brands
5 answers
Asked ChatGPT
“Which dog biscuits brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog biscuits brands in New Zealand?”
Asked ChatGPT
“What's the best dog biscuits brand in New Zealand for a fussy eater?”
Searched Google, AI Overview
“dog biscuits nz”
Searched Google, AI Overview
“grain free dog biscuits”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dog biscuits brands do people search for most?
This chart shows how often people search Google for each dog biscuits brand by name. Each line represents a brand's share of searches for all three dog biscuits brands we track, month by month, from searches in New Zealand.
Share of searches by month for Royal Canin, Black Hawk, Purina. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Black Hawk | Purina |
|---|---|---|---|
| Oct 2025 | 67.6% | 19% | 13.4% |
| Nov 2025 | 62.3% | 21.7% | 16% |
| Dec 2025 | 63% | 20.8% | 16.3% |
| Jan 2026 | 60.8% | 19.3% | 19.9% |
| Feb 2026 | 63.4% | 19.9% | 16.7% |
| Mar 2026 | 64.6% | 18.6% | 16.9% |
| Apr 2026 | 64.1% | 18.8% | 17.1% |
| May 2026 | 62.3% | 18.5% | 19.2% |
| Jun 2026 | 61.9% | 18.7% | 19.4% |
| Jul 2026 | 61.7% | 20.5% | 17.8% |
| Aug 2026 | 64% | 20.7% | 15.3% |
| Sep 2026 | 60.7% | 25% | 14.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 3.1K | +1.9% | -3.3 points | |
| 2, held 2nd | 25% | 1.3K | +30% | +4.3 points | |
| 3, held 3rd | 14.3% | 740 | 0% | -1.1 points |
60.7%
Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share -3.3 points.
25%
Held 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.3 points.
3.
Purina14.3%
Held 3rd. 740 estimated branded searches, 0% vs prior month. Share -1.1 points.
Which brand is most popular in search among dog biscuits brands in New Zealand?
3 brands
In September 2026, Royal Canin was the most searched among dog biscuits brands in New Zealand, with an estimated 3.1K branded searches, 60.7% of all searches for the three we track. Black Hawk is in 2nd place, 35.6 percentage points behind at 25%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Royal Canin | 67.6% → 60.7% | 67.6%Oct 2025 | 60.7%Sep 2026 | 1st |
| Black Hawk | 19% → 25% | 25%Sep 2026 | 18.5%May 2026 | 2nd |
| Purina | 13.4% → 14.3% | 19.9%Jan 2026 | 13.4%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog biscuits brands in New Zealand decreased from 67.6% to 60.7%.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand increased from 19% to 25%.
- Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand increased from 13.4% to 14.3%.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand peaked at 25% in September 2026 and was lowest at 18.5% in May 2026.
- Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand peaked at 19.9% in January 2026 and was lowest at 13.4% in October 2025.
How did search popularity change for New Zealand dog biscuits brands in September 2026?
3 changes
In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.
In September 2026, Royal Canin lost share of searches among dog biscuits brands in New Zealand, from 64% to 60.7%.
In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%.
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