Brandwave

How popular isPurina?

In September 2026, people searched for Purina by name about 2,070 times in New Zealand, a 13.1% increase from the previous year. These searches made up 14.3% of all New Zealand dog biscuits brand searches, placing Purina third out of three brands. When we asked both ChatGPT and Google AI Overviews about dog biscuits brands, Purina did not appear in any of the answers.

Search and AI answers in September 2026

Purina is the third most searched of 3 competitors.

  1. Royal CaninShare of searches 60.7%Mentioned in 0 of 5 AI answers
  2. Black HawkShare of searches 25%Mentioned in 0 of 5 AI answers
  3. PurinaShare of searches 14.3%Mentioned in 0 of 5 AI answers
Purina website (opens in a new tab)

Follow Purina and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top dog biscuits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purina did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog biscuits brands

5 answers

  • Asked ChatGPT

    “Which dog biscuits brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best dog biscuits brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best dog biscuits brand in New Zealand for a fussy eater?”

        1. Searched Google, AI Overview

          “dog biscuits nz”

          1. Searched Google, AI Overview

            “grain free dog biscuits”

            Not named in any answer:

            Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

            Which dog biscuits brands compete with Purina?

            Purina against dog biscuits brands in New Zealand, by month

            Share of searches by month for Royal Canin, Black Hawk, Purina. The figures are in the table below the chart.

            View monthly share of searches table
            MonthRoyal CaninBlack HawkPurina
            Oct 202567.6%19%13.4%
            Nov 202562.3%21.7%16%
            Dec 202563%20.8%16.3%
            Jan 202660.8%19.3%19.9%
            Feb 202663.4%19.9%16.7%
            Mar 202664.6%18.6%16.9%
            Apr 202664.1%18.8%17.1%
            May 202662.3%18.5%19.2%
            Jun 202661.9%18.7%19.4%
            Jul 202661.7%20.5%17.8%
            Aug 202664%20.7%15.3%
            Sep 202660.7%25%14.3%

            1. 1.Royal Canin

              60.7%

              Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share -3.3 points.

            2. 2.Black Hawk

              25%

              Held 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.3 points.

            3. 3.Purina

              14.3%

              Held 3rd. 740 estimated branded searches, 0% vs prior month. Share -1.1 points.

            Compare popularity between Purina and its closest rivals

            Every comparison with Purina

            8 comparisons

            How has branded search demand for Purina changed in New Zealand over the last 12 months?

            3 findings
            • Across the 12 months ending September 2026, estimated monthly branded searches for Purina in New Zealand rose from 1.8K to 2.1K.
            • Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand increased from 13.4% to 14.3%.
            • Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand peaked at 19.9% in January 2026 and was lowest at 13.4% in October 2025.

            How did search popularity change for New Zealand dog biscuits brands in September 2026?

            3 changes

            1. In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.

            2. In September 2026, Royal Canin lost share of searches among dog biscuits brands in New Zealand, from 64% to 60.7%.

            3. In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%.

            How are Purina’s branded searches counted?

            5 search terms

            Brandwave collects information about searches that people make online using Purina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

            • purina
            • purina cat food
            • purina dog food
            • purina kitten food
            • purina pet food

            How the Brand Demand Index is measured

            Who owns Purina?

            Purina is owned by Nestlé. Brandwave also tracks Dolce Gusto, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

            Do you work for Purina? To request corrections or removal please contact us via our support page and we will be happy to assist.

            Where does Purina compete?

            Purina is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
            Competitor setRankShare of searchesRanking
            Pet food brands4th of 814.4%Show ranking
            Kitten food brands4th of 48.2%Show ranking
            Dog biscuits brands3rd of 314.3%Shown above
            Skin and coat brands2nd of 317.3%Show ranking
            Creator with pink hair and a pink jacket

            Is Purina your brand?

            Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

            Start free