Brandwave

How popular isPurina?

In September 2026, people searched for Purina by name about 2,070 times in New Zealand, a 13.1% increase from the previous year. These searches made up 17.3% of all New Zealand skin and coat brand searches, placing Purina second out of three brands. When we asked both ChatGPT and Google AI Overviews about skin and coat brands, Purina did not appear in any of the answers.

Search and AI answers in September 2026

Purina is the second most searched of 3 competitors.

  1. Royal CaninShare of searches 73.6%Mentioned in 0 of 4 AI answers
  2. PurinaShare of searches 17.3%Mentioned in 0 of 4 AI answers
  3. GreeniesShare of searches 9.1%Mentioned in 0 of 4 AI answers
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Top skin and coat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Purina did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Purina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about skin and coat brands

4 answers

  • Asked ChatGPT

    “Which skin and coat brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best skin and coat brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best skin and coat brand in New Zealand for a healthy pet?”

        1. Searched Google, AI Overview

          “dog skin supplement”

          1. Searched Google, AI Overview

            “cat coat supplement”

            Google showed no AI Overview for this search.

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Which skin and coat brands compete with Purina?

          Purina against skin and coat brands in New Zealand, by month

          Share of searches by month for Royal Canin, Purina, Greenies. The figures are in the table below the chart.

          View monthly share of searches table
          MonthRoyal CaninPurinaGreenies
          Oct 202576.9%15.2%7.9%
          Nov 202573.5%18.9%7.6%
          Dec 202575.6%19.5%4.8%
          Jan 202671.3%23.3%5.4%
          Feb 202674.7%19.7%5.6%
          Mar 202674.8%19.6%5.6%
          Apr 202675.3%20.1%4.6%
          May 202670.6%21.7%7.6%
          Jun 202671.3%22.3%6.4%
          Jul 202672.7%21%6.3%
          Aug 202674.5%17.8%7.7%
          Sep 202673.6%17.3%9.1%

          1. 1.Royal Canin

            73.6%

            Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

          2. 2.Purina

            17.3%

            Held 2nd. 740 estimated branded searches, 0% vs prior month. Share -0.5 points.

          3. 3.Greenies

            9.1%

            Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +1.4 points.

          Compare popularity between Purina and its closest rivals

          Every comparison with Purina

          8 comparisons

          How has branded search demand for Purina changed in New Zealand over the last 12 months?

          3 findings
          • Across the 12 months ending September 2026, estimated monthly branded searches for Purina in New Zealand rose from 1.8K to 2.1K.
          • Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand increased from 15.2% to 17.3%.
          • Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand peaked at 23.3% in January 2026 and was lowest at 15.2% in October 2025.

          How did search popularity change for New Zealand skin and coat brands in September 2026?

          3 changes

          1. In September 2026, Greenies gained share of searches among skin and coat brands in New Zealand, from 7.7% to 9.1%.

          2. In September 2026, Royal Canin lost share of searches among skin and coat brands in New Zealand, from 74.5% to 73.6%.

          3. In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%.

          How are Purina’s branded searches counted?

          5 search terms

          Brandwave collects information about searches that people make online using Purina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

          • purina
          • purina cat food
          • purina dog food
          • purina kitten food
          • purina pet food

          How the Brand Demand Index is measured

          Who owns Purina?

          Purina is owned by Nestlé. Brandwave also tracks Dolce Gusto, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

          Do you work for Purina? To request corrections or removal please contact us via our support page and we will be happy to assist.

          Where does Purina compete?

          Purina is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
          Competitor setRankShare of searchesRanking
          Pet food brands4th of 814.4%Show ranking
          Kitten food brands4th of 48.2%Show ranking
          Dog biscuits brands3rd of 314.3%Show ranking
          Skin and coat brands2nd of 317.3%Shown above
          Creator with pink hair and a pink jacket

          Is Purina your brand?

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