Skin and coat brands in New Zealand:Which are most popular?
In September 2026, Royal Canin was the most searched skin and coat brand in New Zealand, accounting for 73.6% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, none of the three brands we track was mentioned.
Royal CaninShare of searches 73.6%Mentioned in 0 of 4 AI answers
PurinaShare of searches 17.3%Mentioned in 0 of 4 AI answers
GreeniesShare of searches 9.1%Mentioned in 0 of 4 AI answers
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Top skin and coat brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, none of the three brands we track was mentioned.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Purina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Greenies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about skin and coat brands
4 answers
Asked ChatGPT
“Which skin and coat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skin and coat brands in New Zealand?”
Asked ChatGPT
“What's the best skin and coat brand in New Zealand for a healthy pet?”
Searched Google, AI Overview
“dog skin supplement”
Searched Google, AI Overview
“cat coat supplement”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which skin and coat brands do people search for most?
This chart shows how often people search Google for each skin and coat brand by name. Each line represents a brand's share of searches for all three skin and coat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Royal Canin, Purina, Greenies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Purina | Greenies |
|---|---|---|---|
| Oct 2025 | 76.9% | 15.2% | 7.9% |
| Nov 2025 | 73.5% | 18.9% | 7.6% |
| Dec 2025 | 75.6% | 19.5% | 4.8% |
| Jan 2026 | 71.3% | 23.3% | 5.4% |
| Feb 2026 | 74.7% | 19.7% | 5.6% |
| Mar 2026 | 74.8% | 19.6% | 5.6% |
| Apr 2026 | 75.3% | 20.1% | 4.6% |
| May 2026 | 70.6% | 21.7% | 7.6% |
| Jun 2026 | 71.3% | 22.3% | 6.4% |
| Jul 2026 | 72.7% | 21% | 6.3% |
| Aug 2026 | 74.5% | 17.8% | 7.7% |
| Sep 2026 | 73.6% | 17.3% | 9.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 3.1K | +1.9% | -0.9 points | |
| 2, held 2nd | 17.3% | 740 | 0% | -0.5 points | |
| 3, held 3rd | 9.1% | 390 | +21.9% | +1.4 points |
Which brand is most popular in search among skin and coat brands in New Zealand?
3 brands
In September 2026, Royal Canin was the most searched among skin and coat brands in New Zealand, with an estimated 3.1K branded searches, 73.6% of all searches for the three we track. Purina is in 2nd place, 56.3 percentage points behind at 17.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Royal Canin | 76.9% → 73.6% | 76.9%Oct 2025 | 70.6%May 2026 | 1st |
| Purina | 15.2% → 17.3% | 23.3%Jan 2026 | 15.2%Oct 2025 | 2nd |
| Greenies | 7.9% → 9.1% | 9.1%Sep 2026 | 4.6%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand decreased from 76.9% to 73.6%.
- Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand increased from 15.2% to 17.3%.
- Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand increased from 7.9% to 9.1%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand peaked at 76.9% in October 2025 and was lowest at 70.6% in May 2026.
- Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand peaked at 23.3% in January 2026 and was lowest at 15.2% in October 2025.
- Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand peaked at 9.1% in September 2026 and was lowest at 4.6% in April 2026.
How did search popularity change for New Zealand skin and coat brands in September 2026?
3 changes
In September 2026, Greenies gained share of searches among skin and coat brands in New Zealand, from 7.7% to 9.1%.
In September 2026, Royal Canin lost share of searches among skin and coat brands in New Zealand, from 74.5% to 73.6%.
In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%.
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