Brandwave

How popular isRoyal Canin?

In September 2026, people searched for Royal Canin by name about 3,150 times in New Zealand, about the same as the previous year. These searches made up 73.6% of all New Zealand skin and coat brand searches, placing Royal Canin first out of three brands. When we asked both ChatGPT and Google AI Overviews about skin and coat brands, Royal Canin did not appear in any of the answers.

Search and AI answers in September 2026

Royal Canin is the most searched of 3 competitors.

  1. Royal CaninShare of searches 73.6%Mentioned in 0 of 4 AI answers
  2. PurinaShare of searches 17.3%Mentioned in 0 of 4 AI answers
  3. GreeniesShare of searches 9.1%Mentioned in 0 of 4 AI answers
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Top skin and coat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Royal Canin did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Purina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about skin and coat brands

4 answers

  • Asked ChatGPT

    “Which skin and coat brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best skin and coat brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best skin and coat brand in New Zealand for a healthy pet?”

        1. Searched Google, AI Overview

          “dog skin supplement”

          1. Searched Google, AI Overview

            “cat coat supplement”

            Google showed no AI Overview for this search.

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Which skin and coat brands compete with Royal Canin?

          Royal Canin against skin and coat brands in New Zealand, by month

          Share of searches by month for Royal Canin, Purina, Greenies. The figures are in the table below the chart.

          View monthly share of searches table
          MonthRoyal CaninPurinaGreenies
          Oct 202576.9%15.2%7.9%
          Nov 202573.5%18.9%7.6%
          Dec 202575.6%19.5%4.8%
          Jan 202671.3%23.3%5.4%
          Feb 202674.7%19.7%5.6%
          Mar 202674.8%19.6%5.6%
          Apr 202675.3%20.1%4.6%
          May 202670.6%21.7%7.6%
          Jun 202671.3%22.3%6.4%
          Jul 202672.7%21%6.3%
          Aug 202674.5%17.8%7.7%
          Sep 202673.6%17.3%9.1%

          1. 1.Royal Canin

            73.6%

            Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

          2. 2.Purina

            17.3%

            Held 2nd. 740 estimated branded searches, 0% vs prior month. Share -0.5 points.

          3. 3.Greenies

            9.1%

            Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +1.4 points.

          Compare popularity between Royal Canin and its closest rivals

          Every comparison with Royal Canin

          8 comparisons

          How has branded search demand for Royal Canin changed in New Zealand over the last 12 months?

          3 findings
          • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Canin in New Zealand held steady at 3.1K.
          • Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand decreased from 76.9% to 73.6%.
          • Across the 12 months ending September 2026, Royal Canin’s share of searches among skin and coat brands in New Zealand peaked at 76.9% in October 2025 and was lowest at 70.6% in May 2026.

          How did search popularity change for New Zealand skin and coat brands in September 2026?

          3 changes

          1. In September 2026, Greenies gained share of searches among skin and coat brands in New Zealand, from 7.7% to 9.1%.

          2. In September 2026, Royal Canin lost share of searches among skin and coat brands in New Zealand, from 74.5% to 73.6%.

          3. In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%.

          How are Royal Canin’s branded searches counted?

          5 search terms

          Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

          • royal canin
          • royal canin gi
          • royal canin hypo
          • royal canin kitten
          • royalcanin

          How the Brand Demand Index is measured

          Who owns Royal Canin?

          Royal Canin is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree and Whiskas, owned by the same company, in New Zealand.

          Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.

          Where does Royal Canin compete?

          Royal Canin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
          Competitor setRankShare of searchesRanking
          Pet food brands1st of 822%Show ranking
          Kitten food brands1st of 434.7%Show ranking
          Dog biscuits brands1st of 360.7%Show ranking
          Skin and coat brands1st of 373.6%Shown above
          Creator with pink hair and a pink jacket

          Is Royal Canin your brand?

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