How popular isJuicy Fruit in search?
In August 2026, there were an estimated 210 branded searches for Juicy Fruit in New Zealand which is up 23.5% over the last 11 months. Juicy Fruit holds 1.4% estimated Share of Search among New Zealand chewing gum and mint brands and is ranked 6th of 6 competitors for search popularity.
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Which chewing gum and mint brands compete with Juicy Fruit?
Share of Search by month for Tic Tac, Mentos, Extra, Eclipse, Airwaves, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Eclipse | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 13.9% | 10% | 6.1% | 2% | 1.3% |
| Nov 2025 | 68.2% | 14.4% | 8.3% | 5.8% | 2.1% | 1.1% |
| Dec 2025 | 69.1% | 13% | 8.4% | 5.6% | 2.5% | 1.3% |
| Jan 2026 | 61% | 14.3% | 12.5% | 7.3% | 2.8% | 2.1% |
| Feb 2026 | 66.6% | 12.3% | 10.2% | 7% | 2.6% | 1.3% |
| Mar 2026 | 65.9% | 13.8% | 9.7% | 7% | 2.3% | 1.3% |
| Apr 2026 | 66.5% | 13.2% | 9.7% | 7% | 2.1% | 1.4% |
| May 2026 | 67% | 13.1% | 9.4% | 6.8% | 2.5% | 1.3% |
| Jun 2026 | 69.4% | 13.2% | 8.6% | 6.1% | 1.5% | 1.2% |
| Jul 2026 | 67.2% | 12.6% | 9.7% | 6.8% | 2.2% | 1.6% |
| Aug 2026 | 63.1% | 14% | 10.2% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 9.4K | +5.2% | -4.1 points | |
| 2, held 2nd | 14% | 2.1K | +24.4% | +1.4 points | |
| 3, held 3rd | 10.2% | 1.5K | +17.8% | +0.5 points | |
| 4, held 4th | 8.6% | 1.3K | +40.7% | +1.7 points | |
| 5, held 5th | 2.9% | 430 | +48.3% | +0.7 points | |
| 6, held 6th | 1.4% | 210 | 0% | -0.2 points |
1.
Tic Tac
63.1%
held 1st · 9.4K estimated branded searches · +5.2% vs prior month · -4.1 points
2.Mentos
14%
held 2nd · 2.1K estimated branded searches · +24.4% vs prior month · +1.4 points
3.
Extra10.2%
held 3rd · 1.5K estimated branded searches · +17.8% vs prior month · +0.5 points
4.
Eclipse8.6%
held 4th · 1.3K estimated branded searches · +40.7% vs prior month · +1.7 points
5.
Airwaves2.9%
held 5th · 430 estimated branded searches · +48.3% vs prior month · +0.7 points
1.4%
held 6th · 210 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Juicy Fruit and its closest rivals
How has branded search demand for Juicy Fruit changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Juicy Fruit in New Zealand rose from 170 to 210.
- Across the 11 months ending August 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands in New Zealand held steady, from 1.3% to 1.4%.
How did search popularity change for New Zealand chewing gum and mint brands in August 2026?
6 changes
In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.
In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.
In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.
In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.
Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.
How is Juicy Fruit measured?
Brandwave collects information about searches that people make online using Juicy Fruit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- juicy fruit gum
Who owns Juicy Fruit?
Juicy Fruit is owned by 
Mars. Brandwave also tracks Airwaves, 
Dolmio, Eclipse, Extra, 
Pedigree, 
Whiskas, owned by the same company, in New Zealand.
Do you work for Juicy Fruit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Juicy Fruit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.