Eclipse vs Juicy Fruit:Which is more popular by branded search in New Zealand?
In August 2026, Eclipse had more branded searches than Juicy Fruit among chewing gum and mint brands in New Zealand. Eclipse was estimated to have 1.3K branded searches compared to Juicy Fruit’s 210, and held an 8.6% Share of Search versus Juicy Fruit’s 1.4%.
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Which is more popular in search, Eclipse or Juicy Fruit?
Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eclipse, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Eclipse | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 13.9% | 10% | 6.1% | 2% | 1.3% |
| Nov 2025 | 68.2% | 14.4% | 8.3% | 5.8% | 2.1% | 1.1% |
| Dec 2025 | 69.1% | 13% | 8.4% | 5.6% | 2.5% | 1.3% |
| Jan 2026 | 61% | 14.3% | 12.5% | 7.3% | 2.8% | 2.1% |
| Feb 2026 | 66.6% | 12.3% | 10.2% | 7% | 2.6% | 1.3% |
| Mar 2026 | 65.9% | 13.8% | 9.7% | 7% | 2.3% | 1.3% |
| Apr 2026 | 66.5% | 13.2% | 9.7% | 7% | 2.1% | 1.4% |
| May 2026 | 67% | 13.1% | 9.4% | 6.8% | 2.5% | 1.3% |
| Jun 2026 | 69.4% | 13.2% | 8.6% | 6.1% | 1.5% | 1.2% |
| Jul 2026 | 67.2% | 12.6% | 9.7% | 6.8% | 2.2% | 1.6% |
| Aug 2026 | 63.1% | 14% | 10.2% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eclipse and Juicy Fruit comparison changed over the last 12 months?
3 findings
- Eclipse was ahead of Juicy Fruit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 6.1% to 8.6%, and its estimated monthly branded searches moved from 770 to 1.3K.
- Across the 11 months ending August 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand chewing gum and mint brands in August 2026?
2 changes
In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.
Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eclipse’s and Juicy Fruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eclipse
3 branded search terms
- eclipse chewy mints
- eclipse gum
- eclipse mints
Juicy Fruit
1 branded search term
- juicy fruit gum
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