Brandwave

How popular isAirwaves?

In October 2026, people searched for Airwaves by name about 300 times in New Zealand, a 15.4% increase from the previous year. These searches made up 2.5% of all New Zealand chewing gum and mint brand searches, placing Airwaves sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about chewing gum and mint brands, Airwaves appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Airwaves is the sixth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. Tic TacShare of searches 58.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. MentosShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ExtraShare of searches 12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. EclipseShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AirwavesShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top chewing gum and mint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airwaves was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Airwaves is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Extra1st
  2. Eclipse2nd
  3. Mentos3rd
  4. Juicy Fruit4th
  5. Airwaves5th
  6. Tic Tac6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Extra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mentos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eclipse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tic Tac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juicy Fruit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airwaves1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chewing gum and mint brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Airwaves compared with other New Zealand chewing gum and mint brands?

Airwaves against chewing gum and mint brands in New Zealand, by month

Share of searches by month for Tic Tac, Mentos, Extra, Eclipse, Juicy Fruit, Airwaves. The figures are in the table below the chart.

View monthly share of searches table
MonthTic TacMentosExtraEclipseJuicy FruitAirwaves
Nov 202567.5%13.8%8.4%5.2%3%2.2%
Dec 202568.4%12.1%8.4%4.9%3.5%2.7%
Jan 202659.8%13.4%12.6%6.6%4.5%3%
Feb 202666.2%11.6%10.2%6.2%3.1%2.7%
Mar 202665.5%13%9.6%6.3%3.1%2.4%
Apr 202665.7%12.4%9.8%6.3%3.5%2.2%
May 202664.6%13%10%6.5%3.1%2.7%
Jun 202668.5%12.8%8.5%5.6%3.1%1.6%
Jul 202661.3%14%11.1%7.1%3.8%2.6%
Aug 202660.7%13.9%10.7%8.5%3.1%3.2%
Sep 202658.8%14.5%10.9%9.4%4%2.4%
Oct 202658.6%14.3%12%9.1%3.5%2.5%

  1. 1.Tic Tac

    58.6%

    Held 1st. 7.1K estimated branded searches, +2% vs prior month. Share -0.2 points.

  2. 2.Mentos

    14.3%

    Held 2nd. 1.7K estimated branded searches, +1.2% vs prior month. Share -0.2 points.

  3. 3.Extra

    12%

    Held 3rd. 1.4K estimated branded searches, +13.3% vs prior month. Share +1.2 points.

  4. 4.Eclipse

    9.1%

    Held 4th. 1.1K estimated branded searches, -1.8% vs prior month. Share -0.4 points.

  5. 5.Juicy Fruit

    3.5%

    Held 5th. 420 estimated branded searches, -10.6% vs prior month. Share -0.5 points.

  6. 6.Airwaves

    2.5%

    Held 6th. 300 estimated branded searches, +7.1% vs prior month. Share +0.1 points.

Compare popularity between Airwaves and its closest rivals

Every comparison with Airwaves

5 comparisons

How has branded search demand for Airwaves changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Airwaves in New Zealand rose from 260 to 300.
  • Across the 12 months ending October 2026, Airwaves’ share of searches among chewing gum and mint brands in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.6% in June 2026.

How did search popularity change for New Zealand chewing gum and mint brands in October 2026?

5 changes

  1. In October 2026, Extra gained share of searches among chewing gum and mint brands in New Zealand, from 10.9% to 12%.

  2. In October 2026, Juicy Fruit lost share of searches among chewing gum and mint brands in New Zealand, from 4% to 3.5%.

  3. Tic Tac’s share of searches among chewing gum and mint brands in New Zealand has lost ground for 3 months in a row, from 61.3% to 58.6% in October 2026.

  4. Estimated monthly branded searches for Eclipse in New Zealand rose 75.8% over 12 measured months, from 620 to 1.1K in October 2026.

  5. Estimated monthly branded searches for Airwaves in New Zealand rose 15.4% over 12 measured months, from 260 to 300 in October 2026.

How are Airwaves’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Airwaves’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • airwaves gum
  • airwaves mints
  • gum airwaves

How the Brand Demand Index is measured

Who owns Airwaves?

Airwaves is owned by Mars. Brandwave also tracks Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree, Royal Canin and Whiskas, owned by the same company, in New Zealand.

Do you work for Airwaves? To request corrections or removal please contact us via our support page and we will be happy to assist.

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