Airwaves vs Juicy Fruit:Which is more popular by branded search in New Zealand?
In August 2026, Airwaves had more branded searches than Juicy Fruit among chewing gum and mint brands in New Zealand. Airwaves was estimated to have 430 branded searches compared to Juicy Fruit’s 210, and held a 2.9% Share of Search versus Juicy Fruit’s 1.4%.
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Which is more popular in search, Airwaves or Juicy Fruit?
Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airwaves, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Eclipse | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 13.9% | 10% | 6.1% | 2% | 1.3% |
| Nov 2025 | 68.2% | 14.4% | 8.3% | 5.8% | 2.1% | 1.1% |
| Dec 2025 | 69.1% | 13% | 8.4% | 5.6% | 2.5% | 1.3% |
| Jan 2026 | 61% | 14.3% | 12.5% | 7.3% | 2.8% | 2.1% |
| Feb 2026 | 66.6% | 12.3% | 10.2% | 7% | 2.6% | 1.3% |
| Mar 2026 | 65.9% | 13.8% | 9.7% | 7% | 2.3% | 1.3% |
| Apr 2026 | 66.5% | 13.2% | 9.7% | 7% | 2.1% | 1.4% |
| May 2026 | 67% | 13.1% | 9.4% | 6.8% | 2.5% | 1.3% |
| Jun 2026 | 69.4% | 13.2% | 8.6% | 6.1% | 1.5% | 1.2% |
| Jul 2026 | 67.2% | 12.6% | 9.7% | 6.8% | 2.2% | 1.6% |
| Aug 2026 | 63.1% | 14% | 10.2% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Airwaves and Juicy Fruit comparison changed over the last 12 months?
3 findings
- Airwaves was ahead of Juicy Fruit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand moved from 2% to 2.9%, and its estimated monthly branded searches moved from 260 to 430.
- Across the 11 months ending August 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand chewing gum and mint brands in August 2026?
2 changes
In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.
Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Airwaves’ and Juicy Fruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airwaves
3 branded search terms
- airwaves gum
- airwaves mints
- gum airwaves
Juicy Fruit
1 branded search term
- juicy fruit gum
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