Extra vs Mentos:Which is more popular by branded search in New Zealand?

Name: Extra vs Mentos: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mentos had more branded searches than Extra among chewing gum and mint brands in New Zealand. Mentos was estimated to have 2.1K branded searches compared to Extra’s 1.5K, and held a 14% Share of Search versus Extra’s 10.2%.

Share of Search among chewing gum and mint brands in New Zealand in August 2026Which is more popular in search, Extra or Mentos?

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Which is more popular in search, Extra or Mentos?

Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Extra and Mentos among chewing gum and mint brands in New Zealand, by month

Month	Tic Tac	Mentos	Extra	Eclipse	Airwaves	Juicy Fruit
Oct 2025	66.7%	13.9%	10%	6.1%	2%	1.3%
Nov 2025	68.2%	14.4%	8.3%	5.8%	2.1%	1.1%
Dec 2025	69.1%	13%	8.4%	5.6%	2.5%	1.3%
Jan 2026	61%	14.3%	12.5%	7.3%	2.8%	2.1%
Feb 2026	66.6%	12.3%	10.2%	7%	2.6%	1.3%
Mar 2026	65.9%	13.8%	9.7%	7%	2.3%	1.3%
Apr 2026	66.5%	13.2%	9.7%	7%	2.1%	1.4%
May 2026	67%	13.1%	9.4%	6.8%	2.5%	1.3%
Jun 2026	69.4%	13.2%	8.6%	6.1%	1.5%	1.2%
Jul 2026	67.2%	12.6%	9.7%	6.8%	2.2%	1.6%
Aug 2026	63.1%	14%	10.2%	8.6%	2.9%	1.4%
Sep 2026	—	—	—	—	—	—

How has the Extra and Mentos comparison changed over the last 12 months?

3 findings

Mentos was ahead of Extra in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 10% to 10.2%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
Across the 11 months ending August 2026, Mentos’ estimated Share of Search among chewing gum and mint brands in New Zealand moved from 13.9% to 14%, and its estimated monthly branded searches moved from 1.8K to 2.1K.

How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

2 changes

In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.
Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Extra’s and Mentos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.