Brandwave

How popular isMentos in search?

In August 2026, there were an estimated 2.1K branded searches for Mentos in New Zealand which is up 18.8% over the last 11 months. Mentos holds 14% estimated Share of Search among New Zealand chewing gum and mint brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Tic Tac63.1%
  2. Mentos14%
  3. Extra10.2%
  4. Eclipse8.6%
  5. Airwaves2.9%
  6. Juicy Fruit1.4%
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Which chewing gum and mint brands compete with Mentos?

Mentos against chewing gum and mint brands in New Zealand, by month

Share of Search by month for Tic Tac, Mentos, Extra, Eclipse, Airwaves. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraEclipseAirwavesJuicy Fruit
Oct 202566.7%13.9%10%6.1%2%1.3%
Nov 202568.2%14.4%8.3%5.8%2.1%1.1%
Dec 202569.1%13%8.4%5.6%2.5%1.3%
Jan 202661%14.3%12.5%7.3%2.8%2.1%
Feb 202666.6%12.3%10.2%7%2.6%1.3%
Mar 202665.9%13.8%9.7%7%2.3%1.3%
Apr 202666.5%13.2%9.7%7%2.1%1.4%
May 202667%13.1%9.4%6.8%2.5%1.3%
Jun 202669.4%13.2%8.6%6.1%1.5%1.2%
Jul 202667.2%12.6%9.7%6.8%2.2%1.6%
Aug 202663.1%14%10.2%8.6%2.9%1.4%
Sep 2026——————

  1. 1.Tic Tac

    63.1%

    held 1st · 9.4K estimated branded searches · +5.2% vs prior month · -4.1 points

  2. 2.Mentos

    14%

    held 2nd · 2.1K estimated branded searches · +24.4% vs prior month · +1.4 points

  3. 3.Extra

    10.2%

    held 3rd · 1.5K estimated branded searches · +17.8% vs prior month · +0.5 points

  4. 4.Eclipse

    8.6%

    held 4th · 1.3K estimated branded searches · +40.7% vs prior month · +1.7 points

  5. 5.Airwaves

    2.9%

    held 5th · 430 estimated branded searches · +48.3% vs prior month · +0.7 points

  6. 6.Juicy Fruit

    1.4%

    held 6th · 210 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Mentos and its closest rivals

How has branded search demand for Mentos changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mentos in New Zealand rose from 1.8K to 2.1K.
  • Across the 11 months ending August 2026, Mentos’ estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 14.4% in November 2025 and was lowest at 12.3% in February 2026.

How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

  1. In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.

  2. In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.

  3. In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.

  4. In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.

  5. Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  6. Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.

Which lolly brands compete with Mentos?

Mentos against lolly brands in New Zealand, by month

Share of Search by month for Haribo, Skittles, Pascall, Mentos, The Natural Confectionery Co., Allens, Rainbow. The figures are in the table below the chart.

View monthly share of search table
MonthHariboSkittlesPascallMentosThe Natural Confectionery Co.AllensRainbow
Oct 202526.7%26.1%16.3%14.8%9.4%2.7%4%
Nov 202528.7%28.9%12.9%14.6%8.2%2.8%3.7%
Dec 202530.2%24.5%14.6%13%9.9%4.9%2.8%
Jan 202629.8%24.6%12.9%13.6%11%4.2%4%
Feb 202629%25.8%15.1%13.9%9.2%3.1%3.9%
Mar 202630.2%21.7%16%15.5%10%3.1%3.5%
Apr 202630.3%24.5%13%13.7%10.3%4.3%3.8%
May 202633.4%24.1%11.8%13.7%9.1%5%3%
Jun 202629%26.7%15%13.8%8.3%3.6%3.4%
Jul 202628.4%27.8%13.3%11.9%9.2%6.5%2.8%
Aug 202628.3%23.2%14.4%13.2%11.1%6.7%3.1%
Sep 2026———————

  1. 1.Haribo

    28.3%

    held 1st · 4.5K estimated branded searches · +12% vs prior month · -0.2 points

  2. 2.Skittles

    23.2%

    held 2nd · 3.7K estimated branded searches · -5.9% vs prior month · -4.6 points

  3. 3.Pascall

    14.4%

    held 3rd · 2.3K estimated branded searches · +22.5% vs prior month · +1.2 points

  4. 4.Mentos

    13.2%

    held 4th · 2.1K estimated branded searches · +24.4% vs prior month · +1.2 points

  5. 5.The Natural Confectionery Co.

    11.1%

    held 5th · 1.8K estimated branded searches · +36.4% vs prior month · +1.9 points

  6. 6.Allens

    6.7%

    held 6th · 1.1K estimated branded searches · +15.2% vs prior month · +0.1 points

  7. 7.Rainbow

    3.1%

    held 7th · 490 estimated branded searches · +22.5% vs prior month · +0.2 points

Compare search popularity between Mentos and its closest rivals

How has branded search demand for Mentos changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mentos’ estimated Share of Search among lolly brands in New Zealand decreased from 14.8% to 13.2%.
  • Across the 11 months ending August 2026, Mentos’ estimated Share of Search among lolly brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 11.9% in July 2026.

How did search popularity change for New Zealand lolly brands in August 2026?

  1. In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.

  2. In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%.

  3. In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.

  4. In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.

  5. Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.

  6. Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

How is Mentos measured?

Brandwave collects information about searches that people make online using Mentos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • flavored mentos
  • mentos
  • mentos & cola
  • mentos candy
  • mentos chewing gum
  • mentos com
  • mentos gum
  • mentos lollies
  • mentos mint
  • mentos near me
  • mentos nz
  • mentos online
  • mentos sweets

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How the Brand Demand Index is measured

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