Brandwave

How popular isRainbow?

In October 2026, people searched for Rainbow by name about 420 times in New Zealand, an 8.7% decrease from the previous year. These searches made up 2.3% of all New Zealand lolly brand searches, placing Rainbow ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about lolly brands, Rainbow appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in October 2026

Rainbow is the ninth most searched of 9 competitors and the third most recommended in the AI answers we collected.

  1. HariboShare of searches 24%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SkittlesShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RJ'sShare of searches 13%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. PascallShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. RainbowShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+4 more

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rainbow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rainbow is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pascall1st
  2. RJ's2nd
  3. Rainbow3rd
  4. Mayceys4th
  5. The Natural Confectionery Co.5th
  6. Haribo–
  7. Skittles–
  8. Allens–
  9. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Rainbow compared with other New Zealand lolly brands?

Rainbow against lolly brands in New Zealand, by month

Share of searches by month for Haribo, Skittles, RJ's, Pascall, The Natural Confectionery Co., Allens, Mentos, Mayceys, Rainbow. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesRJ'sPascallThe Natural Confectionery Co.AllensMentosMayceysRainbow
Nov 202523.6%24.2%11.7%11%7.4%2.6%9%7.2%3.4%
Dec 202523.8%18.7%15.4%11.6%8.5%4.2%7.9%7.5%2.4%
Jan 202623.3%19.2%12.9%10.2%9.3%3.6%7.9%10.3%3.4%
Feb 202622.4%19.6%16.9%11.3%7.5%2.6%8.3%8.3%3.2%
Mar 202624.8%17.5%12.3%13.2%8.7%2.7%10.3%7.5%3.1%
Apr 202623.7%19.1%13.5%10.2%8.7%3.6%8.1%9.7%3.2%
May 202626.7%19.5%12.8%9.6%7.9%4.3%8.4%8.1%2.6%
Jun 202624.4%22.3%10.3%13.1%7.5%3.3%8.9%7.3%3.1%
Jul 202623.2%22.6%11.9%10.9%8.1%5.8%7.5%7.5%2.5%
Aug 202623.7%19.4%10.8%12.2%10%6%8.2%7.1%2.8%
Sep 202621.4%18.8%13.5%12.3%9.3%5.3%7.7%9.1%2.6%
Oct 202624%15.1%13%11.9%9.8%9.5%7.2%7.2%2.3%

  1. 1.Haribo

    24%

    Held 1st. 4.4K estimated branded searches, +15.4% vs prior month. Share +2.6 points.

  2. 2.Skittles

    15.1%

    Held 2nd. 2.8K estimated branded searches, -17.6% vs prior month. Share -3.8 points.

  3. 3.RJ's

    13%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Pascall

    11.9%

    Held 4th. 2.2K estimated branded searches, -0.45% vs prior month. Share -0.4 points.

  5. 5.The Natural Confectionery Co.

    9.8%

    Held 5th. 1.8K estimated branded searches, +9% vs prior month. Share +0.5 points.

  6. 6.Allens

    9.5%

    Moved from 8th to 6th. 1.8K estimated branded searches, +86.2% vs prior month. Share +4.2 points.

  7. 7.Mentos

    7.2%

    Held 7th. 1.3K estimated branded searches, -3.6% vs prior month. Share -0.5 points.

  8. 8.Mayceys

    7.2%

    Moved from 6th to 8th. 1.3K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  9. 9.Rainbow

    2.3%

    Held 9th. 420 estimated branded searches, -8.7% vs prior month. Share -0.3 points.

Compare popularity between Rainbow and its closest rivals

Every comparison with Rainbow

8 comparisons

How has branded search demand for Rainbow changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rainbow in New Zealand fell from 460 to 420.
  • Across the 12 months ending October 2026, Rainbow’s share of searches among lolly brands in New Zealand decreased from 3.4% to 2.3%.
  • Across the 12 months ending October 2026, Rainbow fell from 8th to 9th among lolly brands in New Zealand.

How did search popularity change for New Zealand lolly brands in October 2026?

6 changes

  1. In October 2026, Allens overtook Mayceys and Mentos to rank 6th among lolly brands in New Zealand, with 9.5% of the searches.

  2. In October 2026, Haribo gained share of searches among lolly brands in New Zealand, from 21.4% to 24%.

  3. In October 2026, The Natural Confectionery Co. gained share of searches among lolly brands in New Zealand, from 9.3% to 9.8%.

  4. In October 2026, Skittles lost share of searches among lolly brands in New Zealand, from 18.8% to 15.1%.

  5. In October 2026, Mayceys lost share of searches among lolly brands in New Zealand, from 9.1% to 7.2%.

  6. In October 2026, Mentos lost share of searches among lolly brands in New Zealand, from 7.7% to 7.2%.

How are Rainbow’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rainbow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rainbow candy
  • rainbow lollies
  • rainbow strap lollies
  • rainbow sweets

Do you work for Rainbow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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