Brandwave

Lolly brands in New Zealand:Which brands are most popular in search?

In August 2026, Haribo was the most searched among lolly brands in New Zealand, with an estimated 4.5K branded searches and 28.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Haribo28.3%
  2. Skittles23.2%
  3. Pascall14.4%
  4. Mentos13.2%
  5. The Natural Confectionery Co.11.1%
  6. Allens6.7%
  7. Rainbow3.1%

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Share of SearchLeaderboard

Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lolly brands in New Zealand, by month

Share of Search by month for Haribo, Skittles, Pascall, Mentos, The Natural Confectionery Co., Allens, Rainbow. The figures are in the table below the chart.

View monthly share of search table
MonthHariboSkittlesPascallMentosThe Natural Confectionery Co.AllensRainbow
Oct 202526.7%26.1%16.3%14.8%9.4%2.7%4%
Nov 202528.7%28.9%12.9%14.6%8.2%2.8%3.7%
Dec 202530.2%24.5%14.6%13%9.9%4.9%2.8%
Jan 202629.8%24.6%12.9%13.6%11%4.2%4%
Feb 202629%25.8%15.1%13.9%9.2%3.1%3.9%
Mar 202630.2%21.7%16%15.5%10%3.1%3.5%
Apr 202630.3%24.5%13%13.7%10.3%4.3%3.8%
May 202633.4%24.1%11.8%13.7%9.1%5%3%
Jun 202629%26.7%15%13.8%8.3%3.6%3.4%
Jul 202628.4%27.8%13.3%11.9%9.2%6.5%2.8%
Aug 202628.3%23.2%14.4%13.2%11.1%6.7%3.1%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Haribo

    28.3%

    held 1st · 4.5K estimated branded searches · +12% vs prior month · -0.2 points

  2. 2.Skittles

    23.2%

    held 2nd · 3.7K estimated branded searches · -5.9% vs prior month · -4.6 points

  3. 3.Pascall

    14.4%

    held 3rd · 2.3K estimated branded searches · +22.5% vs prior month · +1.2 points

  4. 4.Mentos

    13.2%

    held 4th · 2.1K estimated branded searches · +24.4% vs prior month · +1.2 points

  5. 5.The Natural Confectionery Co.

    11.1%

    held 5th · 1.8K estimated branded searches · +36.4% vs prior month · +1.9 points

  6. 6.Allens

    6.7%

    held 6th · 1.1K estimated branded searches · +15.2% vs prior month · +0.1 points

  7. 7.Rainbow

    3.1%

    held 7th · 490 estimated branded searches · +22.5% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among lolly brands in New Zealand?

In August 2026, Haribo was the most searched among lolly brands in New Zealand, with an estimated 4.5K branded searches and 28.3% estimated Share of Search within this set. Skittles is in 2nd place, 5 percentage points behind at 23.2% Share of Search.

New Zealand lolly brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Haribo26.7% → 28.3%33.4%May 202626.7%Oct 20251st
Skittles26.1% → 23.2%28.9%Nov 202521.7%Mar 20262nd
Pascall16.3% → 14.4%16.3%Oct 202511.8%May 20263rd
Mentos14.8% → 13.2%15.5%Mar 202611.9%Jul 20264th
The Natural Confectionery Co.9.4% → 11.1%11.1%Aug 20268.2%Nov 20255th
Allens2.7% → 6.7%6.7%Aug 20262.7%Oct 20257th → 6th
Rainbow4% → 3.1%4%Oct 20252.8%Dec 20256th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand increased from 26.7% to 28.3%.
  • Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand decreased from 26.1% to 23.2%.
  • Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand decreased from 16.3% to 14.4%.
  • Across the 11 months ending August 2026, Mentos’ estimated Share of Search among lolly brands in New Zealand decreased from 14.8% to 13.2%.
  • Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand increased from 9.4% to 11.1%.
  • Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand increased from 2.7% to 6.7%.
  • Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand decreased from 4% to 3.1%.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand peaked at 33.4% in May 2026 and was lowest at 26.7% in October 2025.
  • Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand peaked at 28.9% in November 2025 and was lowest at 21.7% in March 2026.
  • Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand peaked at 16.3% in October 2025 and was lowest at 11.8% in May 2026.
  • Across the 11 months ending August 2026, Mentos’ estimated Share of Search among lolly brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 11.9% in July 2026.
  • Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand peaked at 11.1% in August 2026 and was lowest at 8.2% in November 2025.
  • Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand peaked at 4% in October 2025 and was lowest at 2.8% in December 2025.
  • Across the 11 months ending August 2026, Allens rose from 7th to 6th among lolly brands in New Zealand.
  • Across the 11 months ending August 2026, Rainbow fell from 6th to 7th among lolly brands in New Zealand.

How did search popularity change for New Zealand lolly brands in August 2026?

  1. In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.

  2. In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%.

  3. In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.

  4. In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.

  5. Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.

  6. Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

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