Skittles vs The Natural Confectionery Co.:Which is more popular by branded search in New Zealand?
In August 2026, Skittles had more branded searches than The Natural Confectionery Co. among lolly brands in New Zealand. Skittles was estimated to have 3.7K branded searches compared to The Natural Confectionery Co.’s 1.8K, and held a 23.2% Share of Search versus The Natural Confectionery Co.’s 11.1%.
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Which is more popular in search, Skittles or The Natural Confectionery Co.?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skittles, The Natural Confectionery Co.. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Skittles and The Natural Confectionery Co. comparison changed over the last 12 months?
3 findings
- Skittles was ahead of The Natural Confectionery Co. in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand moved from 26.1% to 23.2%, and its estimated monthly branded searches moved from 3.1K to 3.7K.
- Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand moved from 9.4% to 11.1%, and its estimated monthly branded searches moved from 1.1K to 1.8K.
How did search popularity change for New Zealand lolly brands in August 2026?
2 changes
In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.
In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Skittles’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skittles
18 branded search terms
- giants skittles
- green skittles
- original skittles
- red skittles
- skittles
- skittles candies
- skittles cloudz
- skittles com
- skittles giants
- skittles lollies
- skittles near me
- skittles nz
- skittles online
- skittles packet
- skittles sweets
- skittles vodka
- skittles woolies
- wildberry skittles
The Natural Confectionery Co.
4 branded search terms
- natural confectionery
- natural confectionery company
- the natural confectionery
- the natural confectionery co
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