RJ's vs Skittles:Which is more popular in New Zealand?
In October 2026, Skittles had more branded searches than RJ's among lolly brands in New Zealand. Skittles had about 2,770 branded searches, while RJ's had 2,400. Skittles made up 15.1% of all lolly brand searches we track, and RJ's accounted for 13%. When we asked ChatGPT and Google AI Overviews about lolly brands, RJ's appeared in three of the five answers and Skittles in none.
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RJ's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skittles did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lolly brands in New Zealand?”
Asked ChatGPT
“What's the best lolly brand in New Zealand for a sweet tooth?”
Searched Google, AI Overview
“cheap lollies nz”
Searched Google, AI Overview
“sour lollies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is RJ's or Skittles more popular in search?
This chart shows how often people search Google for RJ's and Skittles by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skittles, RJ's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | RJ's | Pascall | The Natural Confectionery Co. | Allens | Mentos | Mayceys | Rainbow |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.6% | 24.2% | 11.7% | 11% | 7.4% | 2.6% | 9% | 7.2% | 3.4% |
| Dec 2025 | 23.8% | 18.7% | 15.4% | 11.6% | 8.5% | 4.2% | 7.9% | 7.5% | 2.4% |
| Jan 2026 | 23.3% | 19.2% | 12.9% | 10.2% | 9.3% | 3.6% | 7.9% | 10.3% | 3.4% |
| Feb 2026 | 22.4% | 19.6% | 16.9% | 11.3% | 7.5% | 2.6% | 8.3% | 8.3% | 3.2% |
| Mar 2026 | 24.8% | 17.5% | 12.3% | 13.2% | 8.7% | 2.7% | 10.3% | 7.5% | 3.1% |
| Apr 2026 | 23.7% | 19.1% | 13.5% | 10.2% | 8.7% | 3.6% | 8.1% | 9.7% | 3.2% |
| May 2026 | 26.7% | 19.5% | 12.8% | 9.6% | 7.9% | 4.3% | 8.4% | 8.1% | 2.6% |
| Jun 2026 | 24.4% | 22.3% | 10.3% | 13.1% | 7.5% | 3.3% | 8.9% | 7.3% | 3.1% |
| Jul 2026 | 23.2% | 22.6% | 11.9% | 10.9% | 8.1% | 5.8% | 7.5% | 7.5% | 2.5% |
| Aug 2026 | 23.7% | 19.4% | 10.8% | 12.2% | 10% | 6% | 8.2% | 7.1% | 2.8% |
| Sep 2026 | 21.4% | 18.8% | 13.5% | 12.3% | 9.3% | 5.3% | 7.7% | 9.1% | 2.6% |
| Oct 2026 | 24% | 15.1% | 13% | 11.9% | 9.8% | 9.5% | 7.2% | 7.2% | 2.3% |
How has branded search for RJ's and Skittles changed in New Zealand over the last 12 months?
3 findings
- Skittles was ahead of RJ's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand moved from 11.7% to 13%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
- Across the 12 months ending October 2026, Skittles’ share of searches among lolly brands in New Zealand moved from 24.2% to 15.1%, and its estimated monthly branded searches moved from 3.3K to 2.8K.
How did search popularity change for New Zealand lolly brands in October 2026?
2 changes
In October 2026, Skittles lost share of searches among lolly brands in New Zealand, from 18.8% to 15.1%.
Estimated monthly branded searches for RJ's in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026.
How are RJ's’ and Skittles’ branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using RJ's’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lolly brands
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