Brandwave

Haribo vs Pascall:Which is more popular in New Zealand?

In October 2026, Haribo had more branded searches than Pascall among lolly brands in New Zealand. Haribo had about 4,410 branded searches, while Pascall had 2,190. Haribo made up 24% of all lolly brand searches we track, and Pascall accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about lolly brands, Pascall appeared in three of the five answers and Haribo in none.

Among lolly brands in New Zealand in October 2026

Who do people search for more?

Haribo, about 2 searches for every 1 for Pascall

Haribo 4.4K searchesPascall 2.2K searches

Who does AI mention more?

Pascall, mentioned in 3 of 5 answers, Haribo in 0

Pascall in 3 of 5Haribo in 0 of 5

Who does AI recommend more?

Pascall, the only one of the two named

Pascall first in 3Haribo never named

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pascall was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Haribo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pascall1st
  2. RJ's2nd
  3. Rainbow3rd
  4. Mayceys4th
  5. The Natural Confectionery Co.5th
  6. Haribo–
  7. Skittles–
  8. Allens–
  9. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Haribo or Pascall more popular in search?

This chart shows how often people search Google for Haribo and Pascall by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.

Haribo and Pascall among lolly brands in New Zealand, by month

Share of searches by month for Haribo, Pascall. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesRJ'sPascallThe Natural Confectionery Co.AllensMentosMayceysRainbow
Nov 202523.6%24.2%11.7%11%7.4%2.6%9%7.2%3.4%
Dec 202523.8%18.7%15.4%11.6%8.5%4.2%7.9%7.5%2.4%
Jan 202623.3%19.2%12.9%10.2%9.3%3.6%7.9%10.3%3.4%
Feb 202622.4%19.6%16.9%11.3%7.5%2.6%8.3%8.3%3.2%
Mar 202624.8%17.5%12.3%13.2%8.7%2.7%10.3%7.5%3.1%
Apr 202623.7%19.1%13.5%10.2%8.7%3.6%8.1%9.7%3.2%
May 202626.7%19.5%12.8%9.6%7.9%4.3%8.4%8.1%2.6%
Jun 202624.4%22.3%10.3%13.1%7.5%3.3%8.9%7.3%3.1%
Jul 202623.2%22.6%11.9%10.9%8.1%5.8%7.5%7.5%2.5%
Aug 202623.7%19.4%10.8%12.2%10%6%8.2%7.1%2.8%
Sep 202621.4%18.8%13.5%12.3%9.3%5.3%7.7%9.1%2.6%
Oct 202624%15.1%13%11.9%9.8%9.5%7.2%7.2%2.3%

How has branded search for Haribo and Pascall changed in New Zealand over the last 12 months?

3 findings
  • Haribo was ahead of Pascall in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Haribo’s share of searches among lolly brands in New Zealand moved from 23.6% to 24%, and its estimated monthly branded searches moved from 3.2K to 4.4K.
  • Across the 12 months ending October 2026, Pascall’s share of searches among lolly brands in New Zealand moved from 11% to 11.9%, and its estimated monthly branded searches moved from 1.5K to 2.2K.

How did search popularity change for New Zealand lolly brands in October 2026?

2 changes

  1. In October 2026, Haribo gained share of searches among lolly brands in New Zealand, from 21.4% to 24%.

  2. Estimated monthly branded searches for Pascall in New Zealand rose 45% over 12 measured months, from 1.5K to 2.2K in October 2026.

How are Haribo’s and Pascall’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Haribo’s and Pascall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haribo

17 branded search terms

  • bear haribo
  • haribo
  • haribo balla stixx
  • haribo berries
  • haribo candy
  • haribo cherries
  • haribo gummies
  • haribo gummy bears
  • haribo lollies
  • haribo pico balla
  • haribo sour
  • haribo sour spaghetti
  • haribo starmix
  • haribo sticks
  • haribo sweets
  • haribo tangfastics
  • haribo watermelon

Pascall

11 branded search terms

  • pascall
  • pascall candy
  • pascall eskimo
  • pascall explorers
  • pascall jet planes
  • pascall lollies
  • pascall milk bottles
  • pascall milk shakes
  • pascall party pack
  • pascall sweets
  • pascall wine gums

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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