Brandwave

Skittles vs The Natural Confectionery Co.:Which is more popular in New Zealand?

In October 2026, Skittles had more branded searches than The Natural Confectionery Co. among lolly brands in New Zealand. Skittles had about 2,770 branded searches, while The Natural Confectionery Co. had 1,810. Skittles made up 15.1% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about lolly brands, The Natural Confectionery Co. appeared in three of the five answers and Skittles in none.

Among lolly brands in New Zealand in October 2026

Who do people search for more?

Skittles, about 53% more searches than The Natural Confectionery Co.

Skittles 2.8K searchesThe Natural Confectionery Co. 1.8K searches

Who does AI mention more?

The Natural Confectionery Co., mentioned in 3 of 5 answers, Skittles in 0

The Natural Confectionery Co. in 3 of 5Skittles in 0 of 5

Who does AI recommend more?

The Natural Confectionery Co., the only one of the two named

The Natural Confectionery Co. first in 3Skittles never named

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Natural Confectionery Co. was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skittles did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pascall1st
  2. RJ's2nd
  3. Rainbow3rd
  4. Mayceys4th
  5. The Natural Confectionery Co.5th
  6. Haribo–
  7. Skittles–
  8. Allens–
  9. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Skittles or The Natural Confectionery Co. more popular in search?

This chart shows how often people search Google for Skittles and The Natural Confectionery Co. by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.

Skittles and The Natural Confectionery Co. among lolly brands in New Zealand, by month

Share of searches by month for Skittles, The Natural Confectionery Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesRJ'sPascallThe Natural Confectionery Co.AllensMentosMayceysRainbow
Nov 202523.6%24.2%11.7%11%7.4%2.6%9%7.2%3.4%
Dec 202523.8%18.7%15.4%11.6%8.5%4.2%7.9%7.5%2.4%
Jan 202623.3%19.2%12.9%10.2%9.3%3.6%7.9%10.3%3.4%
Feb 202622.4%19.6%16.9%11.3%7.5%2.6%8.3%8.3%3.2%
Mar 202624.8%17.5%12.3%13.2%8.7%2.7%10.3%7.5%3.1%
Apr 202623.7%19.1%13.5%10.2%8.7%3.6%8.1%9.7%3.2%
May 202626.7%19.5%12.8%9.6%7.9%4.3%8.4%8.1%2.6%
Jun 202624.4%22.3%10.3%13.1%7.5%3.3%8.9%7.3%3.1%
Jul 202623.2%22.6%11.9%10.9%8.1%5.8%7.5%7.5%2.5%
Aug 202623.7%19.4%10.8%12.2%10%6%8.2%7.1%2.8%
Sep 202621.4%18.8%13.5%12.3%9.3%5.3%7.7%9.1%2.6%
Oct 202624%15.1%13%11.9%9.8%9.5%7.2%7.2%2.3%

How has branded search for Skittles and The Natural Confectionery Co. changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand lolly brands in October 2026?

2 changes

  1. In October 2026, The Natural Confectionery Co. gained share of searches among lolly brands in New Zealand, from 9.3% to 9.8%.

  2. In October 2026, Skittles lost share of searches among lolly brands in New Zealand, from 18.8% to 15.1%.

How are Skittles’ and The Natural Confectionery Co.’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Skittles’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skittles

12 branded search terms

  • giants skittles
  • original skittles
  • skittles
  • skittles candies
  • skittles cloudz
  • skittles giants
  • skittles lollies
  • skittles packet
  • skittles sweets
  • skittles vodka
  • skittles woolies
  • wildberry skittles

The Natural Confectionery Co.

4 branded search terms

  • natural confectionery
  • natural confectionery company
  • the natural confectionery
  • the natural confectionery co

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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