Haribo vs Skittles:Which is more popular in New Zealand?
In October 2026, Haribo had more branded searches than Skittles among lolly brands in New Zealand. Haribo had about 4,410 branded searches, while Skittles had 2,770. Haribo made up 24% of all lolly brand searches we track, and Skittles accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about lolly brands, neither Haribo nor Skittles appeared in any of the five answers.
Who do people search for more?
Haribo, about 59% more searches than Skittles
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Haribo nor Skittles showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lolly brands in New Zealand?”
Asked ChatGPT
“What's the best lolly brand in New Zealand for a sweet tooth?”
Searched Google, AI Overview
“cheap lollies nz”
Searched Google, AI Overview
“sour lollies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haribo or Skittles more popular in search?
This chart shows how often people search Google for Haribo and Skittles by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haribo, Skittles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | RJ's | Pascall | The Natural Confectionery Co. | Allens | Mentos | Mayceys | Rainbow |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.6% | 24.2% | 11.7% | 11% | 7.4% | 2.6% | 9% | 7.2% | 3.4% |
| Dec 2025 | 23.8% | 18.7% | 15.4% | 11.6% | 8.5% | 4.2% | 7.9% | 7.5% | 2.4% |
| Jan 2026 | 23.3% | 19.2% | 12.9% | 10.2% | 9.3% | 3.6% | 7.9% | 10.3% | 3.4% |
| Feb 2026 | 22.4% | 19.6% | 16.9% | 11.3% | 7.5% | 2.6% | 8.3% | 8.3% | 3.2% |
| Mar 2026 | 24.8% | 17.5% | 12.3% | 13.2% | 8.7% | 2.7% | 10.3% | 7.5% | 3.1% |
| Apr 2026 | 23.7% | 19.1% | 13.5% | 10.2% | 8.7% | 3.6% | 8.1% | 9.7% | 3.2% |
| May 2026 | 26.7% | 19.5% | 12.8% | 9.6% | 7.9% | 4.3% | 8.4% | 8.1% | 2.6% |
| Jun 2026 | 24.4% | 22.3% | 10.3% | 13.1% | 7.5% | 3.3% | 8.9% | 7.3% | 3.1% |
| Jul 2026 | 23.2% | 22.6% | 11.9% | 10.9% | 8.1% | 5.8% | 7.5% | 7.5% | 2.5% |
| Aug 2026 | 23.7% | 19.4% | 10.8% | 12.2% | 10% | 6% | 8.2% | 7.1% | 2.8% |
| Sep 2026 | 21.4% | 18.8% | 13.5% | 12.3% | 9.3% | 5.3% | 7.7% | 9.1% | 2.6% |
| Oct 2026 | 24% | 15.1% | 13% | 11.9% | 9.8% | 9.5% | 7.2% | 7.2% | 2.3% |
How has branded search for Haribo and Skittles changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Haribo took it in December 2025.
- Across the 12 months ending October 2026, Haribo’s share of searches among lolly brands in New Zealand moved from 23.6% to 24%, and its estimated monthly branded searches moved from 3.2K to 4.4K.
- Across the 12 months ending October 2026, Skittles’ share of searches among lolly brands in New Zealand moved from 24.2% to 15.1%, and its estimated monthly branded searches moved from 3.3K to 2.8K.
How did search popularity change for New Zealand lolly brands in October 2026?
2 changes
In October 2026, Haribo gained share of searches among lolly brands in New Zealand, from 21.4% to 24%.
In October 2026, Skittles lost share of searches among lolly brands in New Zealand, from 18.8% to 15.1%.
How are Haribo’s and Skittles’ branded searches counted?
29 search terms
Brandwave collects information about searches that people make online using Haribo’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haribo
17 branded search terms
- bear haribo
- haribo
- haribo balla stixx
- haribo berries
- haribo candy
- haribo cherries
- haribo gummies
- haribo gummy bears
- haribo lollies
- haribo pico balla
- haribo sour
- haribo sour spaghetti
- haribo starmix
- haribo sticks
- haribo sweets
- haribo tangfastics
- haribo watermelon
Skittles
12 branded search terms
- giants skittles
- original skittles
- skittles
- skittles candies
- skittles cloudz
- skittles giants
- skittles lollies
- skittles packet
- skittles sweets
- skittles vodka
- skittles woolies
- wildberry skittles
Other head-to-heads among lolly brands
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