Brandwave

How popular isHaribo in search?

In August 2026, there were an estimated 4.5K branded searches for Haribo in New Zealand which is up 40.4% over the last 11 months. Haribo holds 28.3% estimated Share of Search among New Zealand lolly brands and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Haribo28.3%
  2. Skittles23.2%
  3. Pascall14.4%
  4. Mentos13.2%
  5. The Natural Confectionery Co.11.1%
  6. Allens6.7%
  7. Rainbow3.1%
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Which lolly brands compete with Haribo?

Haribo against lolly brands in New Zealand, by month

Share of Search by month for Haribo, Skittles, Pascall, Mentos, The Natural Confectionery Co., Allens, Rainbow. The figures are in the table below the chart.

View monthly share of search table
MonthHariboSkittlesPascallMentosThe Natural Confectionery Co.AllensRainbow
Oct 202526.7%26.1%16.3%14.8%9.4%2.7%4%
Nov 202528.7%28.9%12.9%14.6%8.2%2.8%3.7%
Dec 202530.2%24.5%14.6%13%9.9%4.9%2.8%
Jan 202629.8%24.6%12.9%13.6%11%4.2%4%
Feb 202629%25.8%15.1%13.9%9.2%3.1%3.9%
Mar 202630.2%21.7%16%15.5%10%3.1%3.5%
Apr 202630.3%24.5%13%13.7%10.3%4.3%3.8%
May 202633.4%24.1%11.8%13.7%9.1%5%3%
Jun 202629%26.7%15%13.8%8.3%3.6%3.4%
Jul 202628.4%27.8%13.3%11.9%9.2%6.5%2.8%
Aug 202628.3%23.2%14.4%13.2%11.1%6.7%3.1%
Sep 2026———————

  1. 1.Haribo

    28.3%

    held 1st · 4.5K estimated branded searches · +12% vs prior month · -0.2 points

  2. 2.Skittles

    23.2%

    held 2nd · 3.7K estimated branded searches · -5.9% vs prior month · -4.6 points

  3. 3.Pascall

    14.4%

    held 3rd · 2.3K estimated branded searches · +22.5% vs prior month · +1.2 points

  4. 4.Mentos

    13.2%

    held 4th · 2.1K estimated branded searches · +24.4% vs prior month · +1.2 points

  5. 5.The Natural Confectionery Co.

    11.1%

    held 5th · 1.8K estimated branded searches · +36.4% vs prior month · +1.9 points

  6. 6.Allens

    6.7%

    held 6th · 1.1K estimated branded searches · +15.2% vs prior month · +0.1 points

  7. 7.Rainbow

    3.1%

    held 7th · 490 estimated branded searches · +22.5% vs prior month · +0.2 points

Compare search popularity between Haribo and its closest rivals

How has branded search demand for Haribo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haribo in New Zealand rose from 3.2K to 4.5K.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand increased from 26.7% to 28.3%.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand peaked at 33.4% in May 2026 and was lowest at 26.7% in October 2025.

How did search popularity change for New Zealand lolly brands in August 2026?

  1. In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.

  2. In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%.

  3. In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.

  4. In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.

  5. Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.

  6. Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

How is Haribo measured?

Brandwave collects information about searches that people make online using Haribo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • bear haribo
  • haribo
  • haribo balla stixx
  • haribo berries
  • haribo candy
  • haribo cherries
  • haribo com
  • haribo gold bears
  • haribo gummies
  • haribo gummy bears
  • haribo lollies
  • haribo near me
  • haribo nz
  • haribo online
  • haribo pico balla
  • haribo sour
  • haribo sour spaghetti
  • haribo starmix
  • haribo sticks
  • haribo sweet sour bears
  • haribo sweets
  • haribo tangfastics
  • haribo watermelon

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How the Brand Demand Index is measured

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