Haribo vs Rainbow:Which is more popular by branded search in New Zealand?
In August 2026, Haribo had more branded searches than Rainbow among lolly brands in New Zealand. Haribo was estimated to have 4.5K branded searches compared to Rainbow’s 490, and held a 28.3% Share of Search versus Rainbow’s 3.1%.
Follow Haribo vs Rainbow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Haribo or Rainbow?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haribo, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Haribo and Rainbow comparison changed over the last 12 months?
3 findings
- Haribo was ahead of Rainbow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand moved from 26.7% to 28.3%, and its estimated monthly branded searches moved from 3.2K to 4.5K.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 480 to 490.
How did search popularity change for New Zealand lolly brands in August 2026?
1 change
Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haribo’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haribo
23 branded search terms
- bear haribo
- haribo
- haribo balla stixx
- haribo berries
- haribo candy
- haribo cherries
- haribo com
- haribo gold bears
- haribo gummies
- haribo gummy bears
- haribo lollies
- haribo near me
- haribo nz
- haribo online
- haribo pico balla
- haribo sour
- haribo sour spaghetti
- haribo starmix
- haribo sticks
- haribo sweet sour bears
- haribo sweets
- haribo tangfastics
- haribo watermelon
Rainbow
4 branded search terms
- rainbow candy
- rainbow lollies
- rainbow strap lollies
- rainbow sweets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.