How popular isRainbow in search?
In August 2026, there were an estimated 490 branded searches for Rainbow in New Zealand which held steady over the last 11 months. Rainbow holds 3.1% estimated Share of Search among New Zealand lolly brands and is ranked 7th of 7 competitors for search popularity.
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Which lolly brands compete with Rainbow?
Share of Search by month for Haribo, Skittles, Pascall, Mentos, The Natural Confectionery Co., Allens, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.3% | 4.5K | +12% | -0.2 points | |
| 2, held 2nd | 23.2% | 3.7K | -5.9% | -4.6 points | |
| 3, held 3rd | 14.4% | 2.3K | +22.5% | +1.2 points | |
| 4, held 4th | 13.2% | 2.1K | +24.4% | +1.2 points | |
| 5, held 5th | 11.1% | 1.8K | +36.4% | +1.9 points | |
| 6, held 6th | 6.7% | 1.1K | +15.2% | +0.1 points | |
| 7, held 7th | 3.1% | 490 | +22.5% | +0.2 points |
1.
Haribo28.3%
held 1st · 4.5K estimated branded searches · +12% vs prior month · -0.2 points
2.
Skittles23.2%
held 2nd · 3.7K estimated branded searches · -5.9% vs prior month · -4.6 points
3.
Pascall14.4%
held 3rd · 2.3K estimated branded searches · +22.5% vs prior month · +1.2 points
4.Mentos
13.2%
held 4th · 2.1K estimated branded searches · +24.4% vs prior month · +1.2 points
held 5th · 1.8K estimated branded searches · +36.4% vs prior month · +1.9 points
6.
Allens6.7%
held 6th · 1.1K estimated branded searches · +15.2% vs prior month · +0.1 points
7.
Rainbow3.1%
held 7th · 490 estimated branded searches · +22.5% vs prior month · +0.2 points
Compare search popularity between Rainbow and its closest rivals
How has branded search demand for Rainbow changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rainbow in New Zealand held steady, from 480 to 490.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand decreased from 4% to 3.1%.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand peaked at 4% in October 2025 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Rainbow fell from 6th to 7th among lolly brands in New Zealand.
How did search popularity change for New Zealand lolly brands in August 2026?
6 changes
In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.
In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%.
In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.
In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.
Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.
Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.
How is Rainbow measured?
Brandwave collects information about searches that people make online using Rainbow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- rainbow candy
- rainbow lollies
- rainbow strap lollies
- rainbow sweets
Do you work for Rainbow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rainbow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.