Allens vs Rainbow:Which is more popular by branded search in New Zealand?
In August 2026, Allens had more branded searches than Rainbow among lolly brands in New Zealand. Allens was estimated to have 1.1K branded searches compared to Rainbow’s 490, and held a 6.7% Share of Search versus Rainbow’s 3.1%.
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Which is more popular in search, Allens or Rainbow?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allens, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Allens and Rainbow comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Allens took it in December 2025, Rainbow took it in February 2026, Allens took it in April 2026.
- Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand moved from 2.7% to 6.7%, and its estimated monthly branded searches moved from 320 to 1.1K.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 480 to 490.
How did search popularity change for New Zealand lolly brands in August 2026?
1 change
Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allens’ and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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