Rainbow vs Skittles:Which is more popular by branded search in New Zealand?
In August 2026, Skittles had more branded searches than Rainbow among lolly brands in New Zealand. Skittles was estimated to have 3.7K branded searches compared to Rainbow’s 490, and held a 23.2% Share of Search versus Rainbow’s 3.1%.
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Which is more popular in search, Rainbow or Skittles?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skittles, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Rainbow and Skittles comparison changed over the last 12 months?
3 findings
- Skittles was ahead of Rainbow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 480 to 490.
- Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand moved from 26.1% to 23.2%, and its estimated monthly branded searches moved from 3.1K to 3.7K.
How did search popularity change for New Zealand lolly brands in August 2026?
1 change
In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rainbow
4 branded search terms
- rainbow candy
- rainbow lollies
- rainbow strap lollies
- rainbow sweets
Skittles
18 branded search terms
- giants skittles
- green skittles
- original skittles
- red skittles
- skittles
- skittles candies
- skittles cloudz
- skittles com
- skittles giants
- skittles lollies
- skittles near me
- skittles nz
- skittles online
- skittles packet
- skittles sweets
- skittles vodka
- skittles woolies
- wildberry skittles
Put your own brand in this comparison
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