Rainbow vs The Natural Confectionery Co.:Which is more popular by branded search in New Zealand?
In August 2026, The Natural Confectionery Co. had more branded searches than Rainbow among lolly brands in New Zealand. The Natural Confectionery Co. was estimated to have 1.8K branded searches compared to Rainbow’s 490, and held an 11.1% Share of Search versus Rainbow’s 3.1%.
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Which is more popular in search, Rainbow or The Natural Confectionery Co.?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Natural Confectionery Co., Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Rainbow and The Natural Confectionery Co. comparison changed over the last 12 months?
3 findings
- The Natural Confectionery Co. was ahead of Rainbow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 480 to 490.
- Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand moved from 9.4% to 11.1%, and its estimated monthly branded searches moved from 1.1K to 1.8K.
How did search popularity change for New Zealand lolly brands in August 2026?
1 change
In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow’s and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rainbow
4 branded search terms
- rainbow candy
- rainbow lollies
- rainbow strap lollies
- rainbow sweets
The Natural Confectionery Co.
4 branded search terms
- natural confectionery
- natural confectionery company
- the natural confectionery
- the natural confectionery co
Put your own brand in this comparison
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