Rainbow vs RJ's:Which is more popular in New Zealand?
In October 2026, RJ's had more branded searches than Rainbow among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while Rainbow had 420. RJ's made up 13% of all lolly brand searches we track, and Rainbow accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about lolly brands, Rainbow appeared in four of the five answers and RJ's in three. RJ's was mentioned before Rainbow in two out of three answers.
Who do people search for more?
RJ's, about 6 searches for every 1 for Rainbow
Who does AI mention more?
Rainbow, mentioned in 4 of 5 answers, RJ's in 3
Who does AI recommend more?
RJ's, named ahead of Rainbow in 2 of 3 answers
Follow Rainbow vs RJ's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rainbow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RJ's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RJ's was listed before Rainbow in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lolly brands in New Zealand?”
Asked ChatGPT
“What's the best lolly brand in New Zealand for a sweet tooth?”
Searched Google, AI Overview
“cheap lollies nz”
Searched Google, AI Overview
“sour lollies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rainbow or RJ's more popular in search?
This chart shows how often people search Google for Rainbow and RJ's by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.
Share of searches by month for RJ's, Rainbow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | RJ's | Pascall | The Natural Confectionery Co. | Allens | Mentos | Mayceys | Rainbow |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.6% | 24.2% | 11.7% | 11% | 7.4% | 2.6% | 9% | 7.2% | 3.4% |
| Dec 2025 | 23.8% | 18.7% | 15.4% | 11.6% | 8.5% | 4.2% | 7.9% | 7.5% | 2.4% |
| Jan 2026 | 23.3% | 19.2% | 12.9% | 10.2% | 9.3% | 3.6% | 7.9% | 10.3% | 3.4% |
| Feb 2026 | 22.4% | 19.6% | 16.9% | 11.3% | 7.5% | 2.6% | 8.3% | 8.3% | 3.2% |
| Mar 2026 | 24.8% | 17.5% | 12.3% | 13.2% | 8.7% | 2.7% | 10.3% | 7.5% | 3.1% |
| Apr 2026 | 23.7% | 19.1% | 13.5% | 10.2% | 8.7% | 3.6% | 8.1% | 9.7% | 3.2% |
| May 2026 | 26.7% | 19.5% | 12.8% | 9.6% | 7.9% | 4.3% | 8.4% | 8.1% | 2.6% |
| Jun 2026 | 24.4% | 22.3% | 10.3% | 13.1% | 7.5% | 3.3% | 8.9% | 7.3% | 3.1% |
| Jul 2026 | 23.2% | 22.6% | 11.9% | 10.9% | 8.1% | 5.8% | 7.5% | 7.5% | 2.5% |
| Aug 2026 | 23.7% | 19.4% | 10.8% | 12.2% | 10% | 6% | 8.2% | 7.1% | 2.8% |
| Sep 2026 | 21.4% | 18.8% | 13.5% | 12.3% | 9.3% | 5.3% | 7.7% | 9.1% | 2.6% |
| Oct 2026 | 24% | 15.1% | 13% | 11.9% | 9.8% | 9.5% | 7.2% | 7.2% | 2.3% |
How has branded search for Rainbow and RJ's changed in New Zealand over the last 12 months?
3 findings
- RJ's was ahead of Rainbow in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Rainbow’s share of searches among lolly brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 460 to 420.
- Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand moved from 11.7% to 13%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand lolly brands in October 2026?
1 change
Estimated monthly branded searches for RJ's in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026.
How are Rainbow’s and RJ's’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Rainbow’s and RJ's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lolly brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.