Allens vs Haribo:Which is more popular by branded search in New Zealand?
In August 2026, Haribo had more branded searches than Allens among lolly brands in New Zealand. Haribo was estimated to have 4.5K branded searches compared to Allens’ 1.1K, and held a 28.3% Share of Search versus Allens’ 6.7%.
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Which is more popular in search, Allens or Haribo?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haribo, Allens. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Allens and Haribo comparison changed over the last 12 months?
3 findings
- Haribo was ahead of Allens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand moved from 2.7% to 6.7%, and its estimated monthly branded searches moved from 320 to 1.1K.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand moved from 26.7% to 28.3%, and its estimated monthly branded searches moved from 3.2K to 4.5K.
How did search popularity change for New Zealand lolly brands in August 2026?
2 changes
Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.
Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allens’ and Haribo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allens
4 branded search terms
- allens candy
- allens lollies
- allens raspberry lollies
- allens sweets
Haribo
23 branded search terms
- bear haribo
- haribo
- haribo balla stixx
- haribo berries
- haribo candy
- haribo cherries
- haribo com
- haribo gold bears
- haribo gummies
- haribo gummy bears
- haribo lollies
- haribo near me
- haribo nz
- haribo online
- haribo pico balla
- haribo sour
- haribo sour spaghetti
- haribo starmix
- haribo sticks
- haribo sweet sour bears
- haribo sweets
- haribo tangfastics
- haribo watermelon
Put your own brand in this comparison
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