Pascall vs RJ's:Which is more popular in New Zealand?
In October 2026, RJ's had more branded searches than Pascall among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while Pascall had 2,190. RJ's made up 13% of all lolly brand searches we track, and Pascall accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about lolly brands, Pascall and RJ's each appeared in three of the five answers. RJ's was mentioned before Pascall in two out of three answers.
Who do people search for more?
RJ's, about 10% more searches than Pascall
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
RJ's, named ahead of Pascall in 2 of 3 answers
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pascall and RJ's were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RJ's was listed before Pascall in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lolly brands in New Zealand?”
Asked ChatGPT
“What's the best lolly brand in New Zealand for a sweet tooth?”
Searched Google, AI Overview
“cheap lollies nz”
Searched Google, AI Overview
“sour lollies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pascall or RJ's more popular in search?
This chart shows how often people search Google for Pascall and RJ's by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.
Share of searches by month for RJ's, Pascall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | RJ's | Pascall | The Natural Confectionery Co. | Allens | Mentos | Mayceys | Rainbow |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.6% | 24.2% | 11.7% | 11% | 7.4% | 2.6% | 9% | 7.2% | 3.4% |
| Dec 2025 | 23.8% | 18.7% | 15.4% | 11.6% | 8.5% | 4.2% | 7.9% | 7.5% | 2.4% |
| Jan 2026 | 23.3% | 19.2% | 12.9% | 10.2% | 9.3% | 3.6% | 7.9% | 10.3% | 3.4% |
| Feb 2026 | 22.4% | 19.6% | 16.9% | 11.3% | 7.5% | 2.6% | 8.3% | 8.3% | 3.2% |
| Mar 2026 | 24.8% | 17.5% | 12.3% | 13.2% | 8.7% | 2.7% | 10.3% | 7.5% | 3.1% |
| Apr 2026 | 23.7% | 19.1% | 13.5% | 10.2% | 8.7% | 3.6% | 8.1% | 9.7% | 3.2% |
| May 2026 | 26.7% | 19.5% | 12.8% | 9.6% | 7.9% | 4.3% | 8.4% | 8.1% | 2.6% |
| Jun 2026 | 24.4% | 22.3% | 10.3% | 13.1% | 7.5% | 3.3% | 8.9% | 7.3% | 3.1% |
| Jul 2026 | 23.2% | 22.6% | 11.9% | 10.9% | 8.1% | 5.8% | 7.5% | 7.5% | 2.5% |
| Aug 2026 | 23.7% | 19.4% | 10.8% | 12.2% | 10% | 6% | 8.2% | 7.1% | 2.8% |
| Sep 2026 | 21.4% | 18.8% | 13.5% | 12.3% | 9.3% | 5.3% | 7.7% | 9.1% | 2.6% |
| Oct 2026 | 24% | 15.1% | 13% | 11.9% | 9.8% | 9.5% | 7.2% | 7.2% | 2.3% |
How has branded search for Pascall and RJ's changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending October 2026: Pascall took it in March 2026, RJ's took it in April 2026, Pascall took it in June 2026, RJ's took it in July 2026, Pascall took it in August 2026, RJ's took it in September 2026.
- Across the 12 months ending October 2026, Pascall’s share of searches among lolly brands in New Zealand moved from 11% to 11.9%, and its estimated monthly branded searches moved from 1.5K to 2.2K.
- Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand moved from 11.7% to 13%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand lolly brands in October 2026?
2 changes
How are Pascall’s and RJ's’ branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Pascall’s and RJ's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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