Brandwave

RJ's vs The Natural Confectionery Co.:Which is more popular in New Zealand?

In October 2026, RJ's had more branded searches than The Natural Confectionery Co. among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while The Natural Confectionery Co. had 1,810. RJ's made up 13% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about lolly brands, RJ's and The Natural Confectionery Co. each appeared in three of the five answers. RJ's was mentioned before The Natural Confectionery Co. in two out of three answers.

Among lolly brands in New Zealand in October 2026

Who do people search for more?

RJ's, about 33% more searches than The Natural Confectionery Co.

RJ's 2.4K searchesThe Natural Confectionery Co. 1.8K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

RJ's in 3 of 5The Natural Confectionery Co. in 3 of 5

Who does AI recommend more?

RJ's, named ahead of The Natural Confectionery Co. in 2 of 3 answers

RJ's first in 2The Natural Confectionery Co. first in 1

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RJ's and The Natural Confectionery Co. were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RJ's was listed before The Natural Confectionery Co. in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pascall1st
  2. RJ's2nd
  3. Rainbow3rd
  4. Mayceys4th
  5. The Natural Confectionery Co.5th
  6. Haribo–
  7. Skittles–
  8. Allens–
  9. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is RJ's or The Natural Confectionery Co. more popular in search?

This chart shows how often people search Google for RJ's and The Natural Confectionery Co. by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.

RJ's and The Natural Confectionery Co. among lolly brands in New Zealand, by month

Share of searches by month for RJ's, The Natural Confectionery Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesRJ'sPascallThe Natural Confectionery Co.AllensMentosMayceysRainbow
Nov 202523.6%24.2%11.7%11%7.4%2.6%9%7.2%3.4%
Dec 202523.8%18.7%15.4%11.6%8.5%4.2%7.9%7.5%2.4%
Jan 202623.3%19.2%12.9%10.2%9.3%3.6%7.9%10.3%3.4%
Feb 202622.4%19.6%16.9%11.3%7.5%2.6%8.3%8.3%3.2%
Mar 202624.8%17.5%12.3%13.2%8.7%2.7%10.3%7.5%3.1%
Apr 202623.7%19.1%13.5%10.2%8.7%3.6%8.1%9.7%3.2%
May 202626.7%19.5%12.8%9.6%7.9%4.3%8.4%8.1%2.6%
Jun 202624.4%22.3%10.3%13.1%7.5%3.3%8.9%7.3%3.1%
Jul 202623.2%22.6%11.9%10.9%8.1%5.8%7.5%7.5%2.5%
Aug 202623.7%19.4%10.8%12.2%10%6%8.2%7.1%2.8%
Sep 202621.4%18.8%13.5%12.3%9.3%5.3%7.7%9.1%2.6%
Oct 202624%15.1%13%11.9%9.8%9.5%7.2%7.2%2.3%

How has branded search for RJ's and The Natural Confectionery Co. changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand lolly brands in October 2026?

2 changes

  1. In October 2026, The Natural Confectionery Co. gained share of searches among lolly brands in New Zealand, from 9.3% to 9.8%.

  2. Estimated monthly branded searches for RJ's in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026.

How are RJ's’ and The Natural Confectionery Co.’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using RJ's’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RJ's

1 branded search term

  • rjs licorice

The Natural Confectionery Co.

4 branded search terms

  • natural confectionery
  • natural confectionery company
  • the natural confectionery
  • the natural confectionery co

How the Brand Demand Index is measured

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