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Chewing gum and mint brands in New Zealand:Which brands are most popular in search?

In August 2026, Tic Tac was the most searched among chewing gum and mint brands in New Zealand, with an estimated 9.4K branded searches and 63.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tic Tac63.1%
  2. Mentos14%
  3. Extra10.2%
  4. Eclipse8.6%
  5. Airwaves2.9%
  6. Juicy Fruit1.4%

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Share of SearchLeaderboard

Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chewing gum and mint brands in New Zealand, by month

Share of Search by month for Tic Tac, Mentos, Extra, Eclipse, Airwaves. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraEclipseAirwavesJuicy Fruit
Oct 202566.7%13.9%10%6.1%2%1.3%
Nov 202568.2%14.4%8.3%5.8%2.1%1.1%
Dec 202569.1%13%8.4%5.6%2.5%1.3%
Jan 202661%14.3%12.5%7.3%2.8%2.1%
Feb 202666.6%12.3%10.2%7%2.6%1.3%
Mar 202665.9%13.8%9.7%7%2.3%1.3%
Apr 202666.5%13.2%9.7%7%2.1%1.4%
May 202667%13.1%9.4%6.8%2.5%1.3%
Jun 202669.4%13.2%8.6%6.1%1.5%1.2%
Jul 202667.2%12.6%9.7%6.8%2.2%1.6%
Aug 202663.1%14%10.2%8.6%2.9%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Tic Tac

    63.1%

    held 1st · 9.4K estimated branded searches · +5.2% vs prior month · -4.1 points

  2. 2.Mentos

    14%

    held 2nd · 2.1K estimated branded searches · +24.4% vs prior month · +1.4 points

  3. 3.Extra

    10.2%

    held 3rd · 1.5K estimated branded searches · +17.8% vs prior month · +0.5 points

  4. 4.Eclipse

    8.6%

    held 4th · 1.3K estimated branded searches · +40.7% vs prior month · +1.7 points

  5. 5.Airwaves

    2.9%

    held 5th · 430 estimated branded searches · +48.3% vs prior month · +0.7 points

  6. 6.Juicy Fruit

    1.4%

    held 6th · 210 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among chewing gum and mint brands in New Zealand?

In August 2026, Tic Tac was the most searched among chewing gum and mint brands in New Zealand, with an estimated 9.4K branded searches and 63.1% estimated Share of Search within this set. Mentos is in 2nd place, 49.1 percentage points behind at 14% Share of Search.

New Zealand chewing gum and mint brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tic Tac66.7% → 63.1%69.4%Jun 202661%Jan 20261st
Mentos13.9% → 14%14.4%Nov 202512.3%Feb 20262nd
Extra10% → 10.2%12.5%Jan 20268.3%Nov 20253rd
Eclipse6.1% → 8.6%8.6%Aug 20265.6%Dec 20254th
Airwaves2% → 2.9%2.9%Aug 20261.5%Jun 20265th
Juicy Fruit1.3% → 1.4%2.1%Jan 20261.1%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands in New Zealand decreased from 66.7% to 63.1%.
  • Across the 11 months ending August 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands in New Zealand increased from 6.1% to 8.6%.
  • Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand increased from 2% to 2.9%.
  • Across the 11 months ending August 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 69.4% in June 2026 and was lowest at 61% in January 2026.
  • Across the 11 months ending August 2026, Mentos’ estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 14.4% in November 2025 and was lowest at 12.3% in February 2026.
  • Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 12.5% in January 2026 and was lowest at 8.3% in November 2025.
  • Across the 11 months ending August 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 8.6% in August 2026 and was lowest at 5.6% in December 2025.
  • Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 2.9% in August 2026 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Mentos, Extra and Juicy Fruit held steady: their estimated Share of Search among chewing gum and mint brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

  1. In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.

  2. In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.

  3. In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.

  4. In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.

  5. Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  6. Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.

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