Extra vs Juicy Fruit:Which is more popular by branded search in New Zealand?
In August 2026, Extra had more branded searches than Juicy Fruit among chewing gum and mint brands in New Zealand. Extra was estimated to have 1.5K branded searches compared to Juicy Fruit’s 210, and held a 10.2% Share of Search versus Juicy Fruit’s 1.4%.
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Which is more popular in search, Extra or Juicy Fruit?
Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extra, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Eclipse | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 13.9% | 10% | 6.1% | 2% | 1.3% |
| Nov 2025 | 68.2% | 14.4% | 8.3% | 5.8% | 2.1% | 1.1% |
| Dec 2025 | 69.1% | 13% | 8.4% | 5.6% | 2.5% | 1.3% |
| Jan 2026 | 61% | 14.3% | 12.5% | 7.3% | 2.8% | 2.1% |
| Feb 2026 | 66.6% | 12.3% | 10.2% | 7% | 2.6% | 1.3% |
| Mar 2026 | 65.9% | 13.8% | 9.7% | 7% | 2.3% | 1.3% |
| Apr 2026 | 66.5% | 13.2% | 9.7% | 7% | 2.1% | 1.4% |
| May 2026 | 67% | 13.1% | 9.4% | 6.8% | 2.5% | 1.3% |
| Jun 2026 | 69.4% | 13.2% | 8.6% | 6.1% | 1.5% | 1.2% |
| Jul 2026 | 67.2% | 12.6% | 9.7% | 6.8% | 2.2% | 1.6% |
| Aug 2026 | 63.1% | 14% | 10.2% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Extra and Juicy Fruit comparison changed over the last 12 months?
3 findings
- Extra was ahead of Juicy Fruit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 10% to 10.2%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
- Across the 11 months ending August 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand chewing gum and mint brands in August 2026?
2 changes
Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Extra’s and Juicy Fruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extra
8 branded search terms
- extra bubble gum
- extra extra gum
- extra gum
- extra mint gum
- extra mints
- extra strawberry gum
- extra white gum
- gum spearmint extra
Juicy Fruit
1 branded search term
- juicy fruit gum
Put your own brand in this comparison
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