Extra vs Tic Tac:Which is more popular by branded search in New Zealand?
In August 2026, Tic Tac had more branded searches than Extra among chewing gum and mint brands in New Zealand. Tic Tac was estimated to have 9.4K branded searches compared to Extra’s 1.5K, and held a 63.1% Share of Search versus Extra’s 10.2%.
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Which is more popular in search, Extra or Tic Tac?
Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tic Tac, Extra. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Eclipse | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 13.9% | 10% | 6.1% | 2% | 1.3% |
| Nov 2025 | 68.2% | 14.4% | 8.3% | 5.8% | 2.1% | 1.1% |
| Dec 2025 | 69.1% | 13% | 8.4% | 5.6% | 2.5% | 1.3% |
| Jan 2026 | 61% | 14.3% | 12.5% | 7.3% | 2.8% | 2.1% |
| Feb 2026 | 66.6% | 12.3% | 10.2% | 7% | 2.6% | 1.3% |
| Mar 2026 | 65.9% | 13.8% | 9.7% | 7% | 2.3% | 1.3% |
| Apr 2026 | 66.5% | 13.2% | 9.7% | 7% | 2.1% | 1.4% |
| May 2026 | 67% | 13.1% | 9.4% | 6.8% | 2.5% | 1.3% |
| Jun 2026 | 69.4% | 13.2% | 8.6% | 6.1% | 1.5% | 1.2% |
| Jul 2026 | 67.2% | 12.6% | 9.7% | 6.8% | 2.2% | 1.6% |
| Aug 2026 | 63.1% | 14% | 10.2% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Extra and Tic Tac comparison changed over the last 12 months?
3 findings
- Tic Tac was ahead of Extra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 10% to 10.2%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
- Across the 11 months ending August 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 8.5K to 9.4K.
How did search popularity change for New Zealand chewing gum and mint brands in August 2026?
2 changes
In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.
Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Extra’s and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extra
8 branded search terms
- extra bubble gum
- extra extra gum
- extra gum
- extra mint gum
- extra mints
- extra strawberry gum
- extra white gum
- gum spearmint extra
Tic Tac
15 branded search terms
- playing tic tac toe
- tic tac
- tic tac gum
- tic tac mints
- tic tac near me
- tic tac nz
- tic tac online
- tic tac t
- tic tac toc
- tic tac toe 2player
- tictac
- tictac com
- tictac gum
- tictac mints
- tictac nz
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