Brandwave

How popular isExtra in search?

In August 2026, there were an estimated 1.5K branded searches for Extra in New Zealand which is up 19.7% over the last 11 months. Extra holds 10.2% estimated Share of Search among New Zealand chewing gum and mint brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Tic Tac63.1%
  2. Mentos14%
  3. Extra10.2%
  4. Eclipse8.6%
  5. Airwaves2.9%
  6. Juicy Fruit1.4%
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Which chewing gum and mint brands compete with Extra?

Extra against chewing gum and mint brands in New Zealand, by month

Share of Search by month for Tic Tac, Mentos, Extra, Eclipse, Airwaves. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraEclipseAirwavesJuicy Fruit
Oct 202566.7%13.9%10%6.1%2%1.3%
Nov 202568.2%14.4%8.3%5.8%2.1%1.1%
Dec 202569.1%13%8.4%5.6%2.5%1.3%
Jan 202661%14.3%12.5%7.3%2.8%2.1%
Feb 202666.6%12.3%10.2%7%2.6%1.3%
Mar 202665.9%13.8%9.7%7%2.3%1.3%
Apr 202666.5%13.2%9.7%7%2.1%1.4%
May 202667%13.1%9.4%6.8%2.5%1.3%
Jun 202669.4%13.2%8.6%6.1%1.5%1.2%
Jul 202667.2%12.6%9.7%6.8%2.2%1.6%
Aug 202663.1%14%10.2%8.6%2.9%1.4%
Sep 2026——————

  1. 1.Tic Tac

    63.1%

    held 1st · 9.4K estimated branded searches · +5.2% vs prior month · -4.1 points

  2. 2.Mentos

    14%

    held 2nd · 2.1K estimated branded searches · +24.4% vs prior month · +1.4 points

  3. 3.Extra

    10.2%

    held 3rd · 1.5K estimated branded searches · +17.8% vs prior month · +0.5 points

  4. 4.Eclipse

    8.6%

    held 4th · 1.3K estimated branded searches · +40.7% vs prior month · +1.7 points

  5. 5.Airwaves

    2.9%

    held 5th · 430 estimated branded searches · +48.3% vs prior month · +0.7 points

  6. 6.Juicy Fruit

    1.4%

    held 6th · 210 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Extra and its closest rivals

How has branded search demand for Extra changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Extra in New Zealand rose from 1.3K to 1.5K.
  • Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 12.5% in January 2026 and was lowest at 8.3% in November 2025.

How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

  1. In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.

  2. In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.

  3. In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.

  4. In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.

  5. Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  6. Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.

How is Extra measured?

Brandwave collects information about searches that people make online using Extra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • extra bubble gum
  • extra extra gum
  • extra gum
  • extra mint gum
  • extra mints
  • extra strawberry gum
  • extra white gum
  • gum spearmint extra

How the Brand Demand Index is measured

Who owns Extra?

Extra is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Juicy Fruit, Pedigree, Royal Canin and Whiskas, owned by the same company, in New Zealand.

Do you work for Extra? To request corrections or removal please contact us via our support page and we will be happy to assist.

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